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44 Email Marketing Best Practices from Real Examples

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Ateneo Graduate School of Business
Ateneo Graduate School of Business

Samples of Email Marketing Practices by Leading Companies in the Philippines 2018

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www.josephdeungria.com 44 Email Marketing for REAL Learn & Apply 44 Best Practices From Actual Examples in the Philippines Vcoach Bong De Ungria Professor Ateneo Graduate School of Business UP College of Business Administration
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Outline: Learn 44 best practices from
www.josephdeungria.com 1 Credible, 2 Action, 3 Benefits, 4 Frequency
www.josephdeungria.com 5 Benefits, 6 Exclusivity, 7 Free Chance, 8 Time bound
www.josephdeungria.com 9 Contact, 10 Unsubscribe, 11 Brand Elements
www.josephdeungria.com 12 Timing relevance, 13 Co-Branding
www.josephdeungria.com 14 Seasonable, Quantifiable Benefit 15 Headlines + Read More
www.josephdeungria.com 16 Visual, 17 Sub-headlines for other segments
www.josephdeungria.com 17.1 Service + Security + Sales
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Outline: Learn best practices from
www.josephdeungria.com 18 Variety, 19 Subject Headline, 20 Frequency
www.josephdeungria.com 21 Alignment (right)
www.josephdeungria.com 22 Key Targets (Y, W…)
www.josephdeungria.com 23 Think billboardsssss…
www.josephdeungria.com 24 How to? 25 Social share
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Outline: Learn best practices from
www.josephdeungria.com 26 Timing, 27 Exclusive, 28 SMART
www.josephdeungria.com 29 Transactional 30 Benefit reminder 31 Feel Personal
www.josephdeungria.com
www.josephdeungria.com 32 Coming soon Teaser!
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Outline: Learn best practices from
www.josephdeungria.com 32 Adapted Frequency 33 What’s New 34 Seasonal relevance
www.josephdeungria.com 35 POP, POD (same difference?!)
www.josephdeungria.com 36 Anticipate customer questions, objections, concerns…
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Outline: Learn best practices from
www.josephdeungria.com 37 Different, descriptive email 38 Touchpoints along customer journey
www.josephdeungria.com 39 Upsell based on previous buying habit
www.josephdeungria.com 40 Clearly Quantify Benefits
www.josephdeungria.com
www.josephdeungria.com
www.josephdeungria.com
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Outline: Learn best practices from
www.josephdeungria.com 41 Make Email Work for You
www.josephdeungria.com 42 Get the news first!
www.josephdeungria.com 43 Focus on what’s important
www.josephdeungria.com 44 Know the limitations
www.josephdeungria.com 1. BPI 2. Lazada 3. SM Advantage 4. Apple 5. Audible 6. Google Alerts Summary: Apply 44 best practices from
www.josephdeungria.com 44 Email Marketing for REAL Learn & Apply 44 Best Practices From Actual Examples in the Philippines Vcoach Bong De Ungria Professor Ateneo Graduate School of Business UP College of Business Administration

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