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3 Influential Digital Subcultures: Youth, Women and Netizens

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Ateneo Graduate School of Business
Ateneo Graduate School of Business

3 Influential Digital Subcultures: Youth, Women and Netizens is Chapter 3 of Marketing 4.0 Moving From Traditional To Digital by Kotler. This outline is used for class discussion

Education
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www.josephdeungria.com Influential Digital Subcultures Prof. Bong De Ungria Ateneo Graduate School of Business Marketing 4.0 Fundamental Trends Shaping Marketing
www.josephdeungria.com 1. Early adopters 2. Trend Setters 3. Game Changers Youth for Mind Share
www.josephdeungria.com 1. Information Collectors 2. Holistic Shoppers 3. De Factor Household Managers – Chief Financial Officer – Purchasing Manager – Asset Managers Women for Market Share
www.josephdeungria.com 1. Social Connectors – OVERWhelmingly Connect, Communicate 2. Expressive Evangelists 3. Content Contributors Netizens for Heart Share
www.josephdeungria.com Keys to Digital Economy Prof. Bong De Ungria Ateneo Graduate School of Business Marketing 4.0 Fundamental Trends Shaping Marketing
www.josephdeungria.com Examples of Leveraging Youth Women Netizens Discuss and Reflect

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