With the increase of wearables and the upcoming release of the Apple Watch in 2015 , consumer and enterprise applications could benefit from extending their mobile offerings to include wearables as part of their ecosystem.

1. APPLE WATCH
APP Concepts by Jose Coronado
Image: Apple

2. APPLE
WATCH – APP Concepts
Context:
With the increase of wearables and the
upcoming release of the Apple Watch in
2015 , consumer and enterprise
applications could benefit from extending
their mobile offerings to include
wearables as part of their ecosystem.
Action:
Selected three distinct personas and
applications for this conceptual design
exploration:
• Enterprise: RUN Powered by ADP
• Fitness: MapMyRide
• Social: SWARM
Image: Apple

3. APPLE
WATCH – APP Concepts
Persona Sketches:
• Barbara Business uses the RUN
Powered by ADP payroll service for her
small business
• Freddy Fitness uses MapMyRide to
track his mountain bike rides.
• Samantha Social uses SWARM to
check in the places she goes to.
Barbara Business, 44
Owns a small business with 4 employees
Uses RUN for her business payroll
“I am on the go all the time, I cannot miss
a payroll. My employees depend on it.”
Freddy Fitness, 31
Works in Wall Street. Avid outdoors
sports person. Uses his mountain bike on
a regular basis.
“I love to be out on the trails. I use
MapMyRide to keep track of my bike rides.”
Samantha Social, 37
Loves social sharing. Uses Facebook, Twitter
Swarm and Foursquare all the time.
“My friends and I are always competing in
the social apps: check-ins, badges, you name
it. Social bragging rights.  ”

4. WATCH – APP Concepts
Process:
Lean UX: Based on the persona sketches.
defined stories appropriate for the Apple
Watch context of use and form factor.
Sketching and Iterating: created low
fidelity prototypes, iterating around UI
elements, actions and information
displayed.
ADP Run – Payroll for Small Business
Short Look Notifications
ADP Run – Payroll for Small Business
Long Look Notifications
MapMyRide SWARM

5. APPLE
WATCH – APP Concepts
Result:
Produced APP Concepts for each of the
domain areas:
Enterprise, Fitness and Social
RUN Powered by ADP – Enterprise Payroll for Barbara Business
Closed APP, Branded API Integration with iCal
MapMyRide – for Freddy Fitness SWARM – for Samantha Social
Voice control for app actions and navigation – Check In, Any Friends Nearby?

6. @jcoronado1
www.linkedin.com/in/josecoronado/