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Chapter 6: Political Socialization
     and Public Opinion
      A More Perfect Union 1/e
Political Socialization and Public
                 Opinion
• Political Socialization and Civic
  Participation
  – The Process of Political Socialization
  – Participating in Civic Life




           ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   2
Political Socialization and Public
                 Opinion
• Agents of Socialization
  – Family Influences on Activism and Attitudes
  – The Media’s Ever-Increasing Role in
    Socialization
  – Schools, Patriotism, and Civic Participation
  – Churches: The Role of Religion
  – Peers and Group Norms
  – Political and Community Leaders: Opinion
    Shapers
           ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   3
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   4
Political Socialization and Public
                 Opinion
• Agents of Socialization (continued)
  – Demographic Characteristics: Our Politics Are
    a Reflection of Ourselves
     •   Race and Ethnicity
     •   Gender
     •   Age and Events
     •   Geographic Region




              ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   5
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   6
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   7
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   8
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   9
Political Socialization and Public
                Opinion
• Measuring Public Opinion
  – The Origins of Public Opinion Polls
  – How Public Opinion Polls Are Conducted
    • Sampling
    • Sampling Error
  – Types of Opinion Polls
    • Tracking
    • Push
    • Exit

           ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   10
Political Socialization and Public
                 Opinion
• What Americans Think About Politics
  – The Most Important Problem
  – The Mood of the Nation
  – Public Opinion About Government




          ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   11
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   12
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   13
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   14
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   15
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.   16

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Chapter 6

  • 1. Chapter 6: Political Socialization and Public Opinion A More Perfect Union 1/e
  • 2. Political Socialization and Public Opinion • Political Socialization and Civic Participation – The Process of Political Socialization – Participating in Civic Life ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 2
  • 3. Political Socialization and Public Opinion • Agents of Socialization – Family Influences on Activism and Attitudes – The Media’s Ever-Increasing Role in Socialization – Schools, Patriotism, and Civic Participation – Churches: The Role of Religion – Peers and Group Norms – Political and Community Leaders: Opinion Shapers ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 3
  • 4. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 4
  • 5. Political Socialization and Public Opinion • Agents of Socialization (continued) – Demographic Characteristics: Our Politics Are a Reflection of Ourselves • Race and Ethnicity • Gender • Age and Events • Geographic Region ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 5
  • 6. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 6
  • 7. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 7
  • 8. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 8
  • 9. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 9
  • 10. Political Socialization and Public Opinion • Measuring Public Opinion – The Origins of Public Opinion Polls – How Public Opinion Polls Are Conducted • Sampling • Sampling Error – Types of Opinion Polls • Tracking • Push • Exit ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 10
  • 11. Political Socialization and Public Opinion • What Americans Think About Politics – The Most Important Problem – The Mood of the Nation – Public Opinion About Government ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 11
  • 12. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 12
  • 13. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 13
  • 14. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 14
  • 15. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 15
  • 16. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 16