Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Fashion retailing models era gp3 ppt

Wird geladen in …3
×

Hier ansehen

1 von 51
1 von 51

Weitere Verwandte Inhalte

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Fashion retailing models era gp3 ppt

  1. 1. MODELS • The modern fashion show has a long and winding history that spans empires, revolutions and key moments in history… and it all began with an Englishman by the name of Worth. Charles Frederick Worth Marie Vernet, First model hired by Worth.
  2. 2. MODELS • THEY EMBODY A NATURALIZED VISION OF FEMALE BEAUTY, ONE THAT ALL COMES DOWN TO MAKING CLOTHES LOOK GOOD. • -­‐NEV, NYC MAGAZINE EDITOR
  3. 3. Sociology and Philosophy of models ProducFon of the Look from Scouts to Shoppers
  4. 4. Sociology and Philosophy of models Editorial and Commercial Worlds in the Fashion Field
  5. 5. Sociology and Philosophy of models Structure of the Field of Fashion
  6. 6. Sociology and Philosophy of models • Editorial and Commercial – two different markets • The Fashion Modeling Market – the creaLon of value and look for consumpLon • The Uncertainty of Fashion Market – imitaLon of looks • The Contradictory NoLon of Look – unique, edgy but conforming • The slenderness of model – feminism, beauty and in reality • What makes a good ethnic model? – embodies an aUempt to reconcile contradictory social categories • Gender – The IrraLonality of Pay between Female and Male Models
  7. 7. 1950s & before • The Golden Age of Haute Couture • The post-­‐WWII ChrisFan Dior’s “New Look” • The ultra feminine beauty • Television joined fashion magazines and movies • 1954: the come back of Coco Chanel – a braid-­‐trimmed cardigan-­‐ style jacket • Mid-­‐1950s: the unfi]ed style – Balenciaga unfi]ed suits • 1958: Yves Saint Laurent’s Trapeze Line
  8. 8. 1950s & before • A`er the Great Depression, the World War II dented the morale of the people. In such desperate Fmes with shortage of supplies and raFoning, men and women sFll held on to fashion and coped with simplicity • Fashion in the 1950s' was one that saw some stark changes in terms of clothes and styling. With the war over, austerity was out and haute couture saw a resurgence in popularity. Lisa Fonssagrives at Paddington Station, London, 1951
  9. 9. 1950s & before • Lisa Fonssagrives (May 17, 1911 – February 4, 1992),was a Swedish fashion model widely credited as the first supermodel. • Her training in the art of ballet helped in contributing to the success of her modelling career. Her poise and elegance made her stand out from all the rest. The Black and White Idea, April 1950, by Irving Penn Lisa Fonssagrives
  10. 10. 1950s & before • She once said of herself, Fonssagrives was a “good clothes hanger”, and indeed her look was the perfect portrayal of the “new ideal of feminine artifice” which was the ideal of the late 1940s and the 1950s. Lisa Fonssagrives on the Eiffel Tower, a photo by Erwin Blumfeld for Vogue, 1939 `
  11. 11. 1950s & before Dovima with Elephants, Evening dress by Dior, Cirque d’Hiver, August 1955 DOVIMA
  12. 12. 1950s & before DOVIMA • Dorothy Virginia Margaret Juba (December 11, 1927 – May 3, 1990), later known as Dorothy Horan, and best known as Dovima, was an American model during the 1950s. • Dovima was reputed to be the highest-paid model of her time. • Dovima with the Elephants” has become an icon. The gown was the first evening dress designed for Christian Dior by his new assistant, Yves Saint-Laurent. Dovima became the epitome of 1950s haute couture and of Dior's "New Look"!
  13. 13. • Hippies – young people revolted against the conservaFve norms e.g. bell-­‐bo]om jeans, Fe-­‐dye and baFk fabrics, paisley prints • Second-­‐wave of feminism • Mary Quant invented the mini-­‐skirt • The bikini came into fashion in 1963 a`er being featured in the film Beach Party • Hairstyles: beehive hairdos, the bird’s nest hairstyle, the chignon hairstyle, feathery cut, very short styles • Leisure suit 1960s & 1970s
  14. 14. 1960s • The early sixFes were more reminiscent of the 1950s • The '60s' clothing era expressed individuality, peace, love, freedom, and supported vivid unisex styles. • Bright, swirling colors, Psychedelic, Fe-­‐dye shirts and long hair and beards were commonplace • For the first Fme in the 20th Century, London, not Paris, was the center of the fashion world
  15. 15. 1960s Twiggy • Lesley Lawson (née Hornby; born 19 September 1949) • Twiggy was initially known for her thin build and her androgynous look consisting of large eyes, long eyelashes, and short hair. In 1966, she was named "The Face of 1966" by the Daily Express and voted British Woman of the Year. • Twiggy worked closely with Mary Quant and her fashion collaborations
  16. 16. 1960s Twiggy
  17. 17. 1960s Twiggy • She retired from modelling in 1970 after four years, joking at the time: "You can't be a clothes hanger for your entire life." She moved on to stage, films, TV and singing, earning two Golden Globes and a Tony nomination. • In 2005, she joined the cast of the television show America's Next Top Model for Cycles 5–9 as one of four judges • She started an HSN fashion line called the "Twiggy London" collection, and has begun a fashion blog to discuss the line. Women in their 60s and 70s are remaining stylish today, and this trend has been termed the "Twiggy effect".
  18. 18. 1970s Lauren Hutton • Lauren Hutton (born November 17, 1943) is an American model and actress. • She was known not only for her pretty face, but also for the very noticeable gap between her two front teeth. • Fashion designer Halston proclaimed Hutton “the greatest mannequin in history” and in 1974, she was the first model to receive a million dollar contract – and became the face of Revlon Cosmetics.
  19. 19. 1970s Lauren Hutton
  20. 20. 1980s • pop music stars like Cyndi Lauper were ushering in an entirely new • Apparels tend to be overly bright and vivid in appearance. • Punk fashion began • from the 1980s wore a heavy and bright makeup
  21. 21. I am not Superman , I am a supermodel. • Model Janice Dickinson states that she coined the term supermodel in 1979 as a compound of Superman and model. Dickinson also claims to be the first supermodel. • The term supermodel became prominent in the popular culture of the 1980s. Supermodels “ ”
  22. 22. Supermodels From left to right: Claudia Schiffer, Cindy Crawford, Kate Moss, Linda Evangelista, Naomi Campbell and Christy Turlington Trinity : Linda Evangelista, Christy Turlington and Naomi campbell
  23. 23. Trinity Linda Evangelista "We don't wake up for less than $10,000 a day" • Canada’s most legendary model; referred to as "The Chameleon" for her ever-evolving hairstyle and ability to disappear into a character in front of the camera • has appeared on more than 600 magazine covers • will be haunted by her joking quote “We don’t wake up for less than $10,000 a day” which seemed to symbolize ‘90s supermodel exces
  24. 24. Trinity Christy Turlington • Represented Calvin Klein from 1987 to 2007 • posed nude for a controversial PETA poster that read "I'd rather go naked than wear fur • brought the navel piercing to fame in 1993
  25. 25. Trinity Naomi Campbell • One of the world's most renowned supermodels, Naomi Campbell was the first black woman to appear on the covers of French and British Vogue and the first black model to appear on the cover of Time. • In addition to modeling, Campbell has pursued acting and music careers, the latter of which has been particularly successful in Japan. • Naomi Campbell has also posed for more erotic fare, including Playboy magazine and Madonna's book Sex. • She is active in promoting the welfare of children in Africa and has worked with Nelson Mandela since 1997.
  26. 26. 1990s • Androgynous • An Imperfect Beauty – Anna Sui: “You couldn’t go any further than supermodels. You couldn’t get any taller, blonder, or breasFer.” • GeneraFon X – the popularity of MTV • Rave parFes take the place of rock fesFvals • The era a`er the fall of Berlin Wall – young adults • The very thin, waif-­‐like figure, Kate Moss • The casual chic in late 1990s • Women’s fashion became more body conscious and athleFc • Britpop
  27. 27. • In the early 1990s, several mid and late 1980s fashions remained very stylish among both sexes. However, the popularity of grunge and alternaFve rock music helped bring the simple, unkempt grunge look into the mainstream by 1994. The clothing was greatly influenced by the hit music groups. It was they who popularized parFcular clothing styles and trends that simply caught on. • This was a Fme that witnessed many fashion trends. From the introducFon of the very bizarre style statements to the revival of fashion from the olden days, the 1990s literally had it all. 1990s
  28. 28. 1990s Kate Moss • Kate Moss (born 16 January 1974) is an English model • Became poster child for ‘90s grunge heroin chic movement • sparked controversy during an interview with WWD in saying, “Nothing tastes as good as skinny feels” • Her contribuFon to the fashion industry is marked by her rock-­‐inspired signature style • A prototype of BriFsh fashion, street style that is copied worldwide. Eg.skinny jeans, low-­‐slung belts and vintage dresses are iconic • On 1 May 2007, a collecFon of clothes designed by Moss exclusively for the Topshop. In early 2010, it was revealed that she had designed a range of handbags for luxury goods house Longchamp.
  29. 29. 1990s
  30. 30. COVERS OF KATE MOSS Although is hard to decipher exactly how many magazine covers Kate Moss appeared on, sources report that it definitely more than 300.
  31. 31. present • In the '00s, fashion, and indeed the Arts in general, looked to the past for inspiraFon, arguably more so than in previous decades. Vintage clothing, especially from the SixFes, SevenFes, and EighFes became extremely popular and fashion designers o`en sought to emulate bygone styles in their collecFons. • The early '00s saw a conFnuaFon of the minimalist look of the NineFes in high fashion. Later on, designers began to adopt a more colorful, feminine, excessive, and 'anF-­‐ modern' look. Name brands became of parFcular importance among young people and many celebriFes launched their own lines of clothing. Tighter fit clothing and longer hair became mainstream for many men and women. Rap music also had a considerable influence on popular fashion, in the early part of the 2000s.
  32. 32. Present Gisele Bündchen • Gisele Caroline Bündchen ( born July 20, 1980)is a Brazilian fashion model, actress, and producer • In 1999, Vogue dubbed her "The Return of the Sexy Model", and she was credited with ending the "heroin chic" era of modeling. • Kick-­‐started the wave of Brazilian supes, as the austerity of the ‘90s gave way to vitality and curves • Bündchen was one of the Victoria's Secret Angels from 2000 unFl mid-­‐2007 • Bündchen pioneered the "horse walk", a stomping movement created when a model picks her knees up high and kicks her feet out in front • Since 2004, she has been the highest-­‐paid model in the world, and as of 2007 was the 16th richest woman in the entertainment industry. • Claudia Schiffer and Naomi Campbell have stated that Bündchen is the only remaining true supermodel.
  33. 33. Present
  34. 34. present Cara Delevigne • Cara Jocelyn Delevingne (born 12 August 1992) is an English fashion model, socialite, actress and singer • Signature eyebrows • Named "Model of the Year" at the 2012 BriFsh Fashion Awards • became Karl Lagerfeld's muse in 2014. • quote a profile in New York, “In an age of the fasFdiously styled and perfectly -­‐presented model, Delevingne offers -­‐something gloriously weird.” Meaning, she’s the type of gal who, a`er being named Model of the Year, called it a “Zoolander moment.” • Added fashion designer to her resume by teaming up with DKNY for her first capsule collecFon.
  35. 35. Present
  36. 36. Male Models • In 1960, Pierre Cardin showed the first haute couture menswear collecFon in Paris. • Fashion: representaFon of gender and doing gender • The presentaFon of masculinity • ConvenFonally, the right image of tough, heterosexual masculinity • Today: style-­‐conscious masculiniFes – metrosexuals
  37. 37. Male models Darrell Winfield • The Marlboro Men from 1968 to 1989 • A real cowboy • Conveying heterosexual masculinity • His look was rugged and “authenFc” manhood • The adverFsements were originally conceived as a way to popularize filtered cigare]es, which at the Fme were considered feminine. • Sales went up from $5 billion in 1995 to $20 billion in 1957 for Philip Morris
  38. 38. Male models Marcus Schenkenberg • The first male supermodel • Renowned for his sexy Calvin Klein adverFsements • 6 ` 4 in (1.93m) • The standard of a muscular good looking men • A conFnuaFon of the tradiFonal manhood • Followed by Joel West who shares a similar look • The current representaFon of the muscular handsome look: David Gandy
  39. 39. Male models Sean O’Pry • GQ style’s 2007 ‘Man for the Season’ • 6` 1in (1.85m) • The metrosexual look
  40. 40. Asian Models • For the past several years, fashion has started to embrace East Asian models as countries like China become important in the global market place. • The Asian inspired trend was strongest at labels such as Haider Ackermann and Prada. Ackermann showed deep hues such as black and navy on lavish and tradiFonal Asian silhoue]es. • RISE OF THE ASIAN MALE SUPERMODEL
  41. 41. Asian Models Liu Wen • Liu ( born January 27, 1988) , is a Chinese fashion model. • She is the first model of East Asian descent to walk the Victoria's Secret Fashion Show. • In 2010, she became the first spokesmodel of Asian descent for Estée Lauder. • In 2012, The New York Times named her "China’s first bona fide supermodel”. • In 2013, she became the first Asian model to ever make Forbes magazine's annual highest-paid models list. • In an April 2014 article about social media's rise in the fashion industry, American Vogue remarked that she had "by far, the biggest social-media audience of any model”. • Models.com dubbed her as the first ever Asian "New Supermodel" in July 2014. • And in October of the same year, Liu became the first person in the world to showcase an Apple Watch on a magazine cover when she graced Vogue China's November 2014 issue., called it a “Zoolander moment.”
  42. 42. Soo Joo Park • Soo Joo Park (born March 26, 1989 in Seoul, South-Korea) is a professional fashion model from South-Korea. • With her signature bleached hair and eccentric street style, Park is not your average model. • A favorite of Chanel, Jeremy Scott, and Moschino, she was most recently featured as one of the “It Girls” on MNET’s original series “Alpha Girls”. Asian Models
  43. 43. Conclusion • In the fashion industry, fashion modeling is o`en used as a type of adverFsing. Models are o`en featured in magazines and catalogs, as well as on television and the Internet • Uniqueness and opportuniFes are the keys to become a Supermodel • Social development and fashion trends co-­‐relate and dictate the modeling industry • Rise of Asian models
  44. 44. References • The Model as Muse: Embodying Fashion (Metropolitan Museum of Art )May 26, 2009 by Harold Koda (Author), Kohle Yohannan (Author) • Derrick, Robin and Muir, Robin, The Faces of Fashion Vogue Model, Li]le, Brown 2013 • Mears, Ashley, Pricing Beauty -­‐ The ProducFon of Value in Fashion Modeling Markets, ProQuest LLC. 2009 • Salmon, ChrisFan, Kate Moss -­‐ The Making of An Icon, Harper Collins Publishers 2012 • h]p://www.ellecanada.com/celebrity/celebrity-­‐style/25-­‐most-­‐popular-­‐supermodels-­‐of-­‐all-­‐Fme/a/ 85070#ss-­‐863-­‐slide-­‐25 • h]p://www.ellecanada.com/celebrity/celebrity-­‐style/25-­‐most-­‐popular-­‐supermodels-­‐of-­‐all-­‐Fme/a/ 85070#ss-­‐863-­‐slide-­‐25 • h]p://www.mochimag.com/arFcle/the-­‐seven-­‐asian-­‐models-­‐taking-­‐over-­‐the-­‐fashion-­‐world • h]p://www.niwdenapolis.com/2013/04/top-­‐asian-­‐male-­‐models.html • h]p://en.wikipedia.org/wiki/Gisele_B%C3%BCndchen • h]p://book.douban.com/subject/3692411/ • h]p://hubpages.com/hub/The-­‐Rise-­‐and-­‐Fall-­‐of-­‐the-­‐Supermodel#

×