Paradise Lost is a Gamification project to help solve the growing water pollution in Bali. Surf tourists are the players and they help make Bali clean; provide information to surfers about where to have a clean surf and try to win the fun interactive game by uploading photos of polluted beaches. Note: this is just a small project proposal, Indosurflife has not yet agreed in anyway to incorporate this into their website. The suggestions made in the presenjtation are entirely my own.

1. G a m i f i c a t i o n f o r P a r a d i s e L o s t

2. Bali Paradise 1980

4. Action? YEAH, but:
Is it FUN???
Is it FUN???
IsitFUN???
Is it FUN???

5. www.indosurflife.com
leading surf information website in Indonesia:
surf reports & forecasts
Let’s have some fun!
Paradise Lost

6. Paradise Lost Map
Picture taken
@ beach

7. Objective: Spread the word about polluted surf beaches, through fun activities
Indirect Objective: Safe Bali’s beaches! Bigger than life Objective – Intrinsic motivator
Indirect Objective: Provide Indosurflife with another product: pollution information
Players: Surfers that visit Bali. Intrinsically motivated for health and lifestyle
Heavy on achievers and socializers
Motivators: Competition / Higher purpose / Social, Feedback, Friends, Fun /
Achievement, Creativity
Surfers (players) check in at surf beaches
Take pictures of beaches: pollution report
Upload via mobile app
To Indosurflife.com: local Pollution Reports
Increased web traffic – more adverts – more $$
Indosurf: % of profits to Waste Management NGOs
XP number of check ins
photos uploaded, challenges (+BPL)
BPL badges for n-number uploads
Social player
Traveller
“Always Green”
Invited friends on Facebook
Challenges completed
Bali Green Star
ESSENTIALINFORMATIONPROCESS
REWARDS
Paradise Lost

8. Paradise Lost: some Game Mechanics
Surfers 2 major groups Achievers and Socializers
Achievers 50-60% Competition by XP, Badges. Leaderboards (per day, week, month)
Socializers 70% Driven by social context, add FBs, Group Quests, Mentoring function
NB: some people will be both achievers as well as socializers
Some challenges are individual, some in Groups. All challenges will be rewarded by meaningful badges: i.e.
Green Bali Star Badge after posting photos in all surf spots in Bali in one month.
Mystery objects to be found, but they are scarce. Some can be found through reason, others by cooperating,
and others will be given unpredictably.
Redeemables will be in status objects that can be displayed on your app. The Green Bali Star can be painted on
your surf board.
At later stages you can buy Paradise Lost surf bags, boards, natural wax and other merchandise. Later stages
may include Australia, Hawaii, Sri Lanka and Europe.

9. The Bigger Story
The quest to find Paradise Lost again is a quest with multiple levels of social calling to keep players
captivated also for the long run (not just extrinsic motivators)
• Safe the environment in Bali (and possible for the world): increase awareness
• Improve the water quality for you and your co-surfers: steer people away from dirty beaches
• Help active NGOs to do more against Waste Mismanagement: Indosurflife donates part of increased
ad sales to Green NGOs in Bali
During Onboarding the players will be told a story about the good old days by a Balinese Priest. Then
Kelly Slater (top surf pro) will tell us how dramatic the situation is now. The player is then called to act!
Regular updates are shown on how the players actions are helping Bali right now!
A mentor guides the novice player in developing the right skills to play the game (uploading,
commenting, adding friends, redeeming rewards. In return the mentor will get a Rare Badge.
Further game interaction to be developed at later stage (architecture)