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Pinterest Para Empresas - Guía práctica.

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Pinterest Para Empresas es una presentación basada en la funcionalidad de Pinterest for Business que le sirve a las empresas o negocios tener una mayor visibilidad.

Pinterest es una herramienta fabulosa, con funcionalidad y características únicas, las cuales se mencionan en esta guia-tutorial. Una empresa puede utilizar Pinterest como canal de comunicación o herramienta de inspiración.

Conozco algunos casos de éxito de Pinterest en sectores como el Inmobiliario, el gremio automovilístico y sector moda.

Esta guía está creada por @jorgejaramillo y liberada al mundo para que la disfruten.
Si tienen alguna duda pueden realizarla por medio de mi cuenta de twitter o mi sitio web jorgejaramillo.com.

Espero la disfruten.

Veröffentlicht in: Marketing
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Pinterest Para Empresas - Guía práctica.

  1. 1. PARA EMPRESAS
  2. 2. ¿Qué es Pinterest?
  3. 3. ¿Qué es Pinterest? Pinterest es una plataforma online que permite crear tableros virtuales, en los cuales puedo agregar elementos como videos, imágenes, enlaces… Cada uno de estos elementos en los tableros son Pines
  4. 4. pinterest.com Tableros
  5. 5. pinterest.com PINES
  6. 6. ¿Para qué usar Pinterest? ➔ Buscar referentes. ➔ Herramienta de mercadeo. ➔ Definir personalidad de marca. ➔ Encontrar ideas creativas para proyectos. ➔ Guardar enlaces, información, imágenes. Y más...
  7. 7. ¿Quienes usan Pinterest? La edad promedio de las personas que usan Pinterest como red social es de: 25 - 40 Años
  8. 8. ¿Quienes usan Pinterest? El género femenino es quien más usa esta red social 58% mujeres
  9. 9. ¿Por qué usan Pinterest? A diferencia de muchas redes sociales, las personas que navegan y publican buscan: Inspiración
  10. 10. Pinterest para empresas
  11. 11. Pinterest para empresas En el 2014 nace Pinterest for business que permite a las empresas tener una cuenta no personal, esto ayuda a las mismas a tener mayor visibilidad y verificación detallada de la empresa o negocio.
  12. 12. www.pinterest.com/business/convert/
  13. 13. Verifica tu dominio en Pinterest Verificado
  14. 14. Verifica tu sitio web con tu cuenta Clic para verificar
  15. 15. Verifica tu sitio web con tu cuenta Pega esta etiqueta en el <head>
  16. 16. Verifica tu sitio web con tu cuenta Clic en verificar
  17. 17. Verifica tus redes sociales Clic en verificar
  18. 18. Verifica tus redes sociales Clic para verificar cada cuenta
  19. 19. Verifica tus redes sociales Redes asociadas a la cuenta
  20. 20. ¿Ventajas de usar Pinterest para mi empresa o negocio? ➔ Pinterest en el 2012 fue el sitio de mayor crecimiento. ➔ Actualmente está entre los 50 sitios más visitados del mundo según Alexa®. ➔ Usarlo es muy fácil. ➔ Representa una de las fuentes externas que más tráfico envía.
  21. 21. ¿Cómo puedo utilizar Pinterest para mi empresa? Puedo usar Pinterest para atraer visitantes ya sea “segmentados” o tráfico nuevo. También expresar la personalidad de la marca.
  22. 22. ¿Cómo puedo utilizar Pinterest para mi empresa? Creando Pines o tableros con información directa, ejemplo: servicio o productos:
  23. 23. Crea tableros para tu nicho
  24. 24. Crea tableros para tu nicho
  25. 25. Crea tableros para tu nicho
  26. 26. Investigue Realice una búsqueda con palabras relacionadas con su nicho o competencia.
  27. 27. Optimización de Pines Edita y optimiza tus publicaciones para lograr más alcance.
  28. 28. Optimización de Pines Link al website Descripción
  29. 29. Descripción del PIN Mínimo 30 caracteres, máximo 200 caracteres. Descripción
  30. 30. Descripción del PIN Usa hashtags
  31. 31. Pines enriquecidos. https://developers.pinterest.com/rich_pins/
  32. 32. Pines enriquecidos. Integración con el sitio web.
  33. 33. Pines enriquecidos. PRODUCTOSPRODUCTOS
  34. 34. Pines enriquecidos. RECETAS
  35. 35. Pines enriquecidos. ARTÍCULOS
  36. 36. Pines enriquecidos. LUGARES
  37. 37. Pines enriquecidos. PELÍCULAS
  38. 38. Consejos para tener en cuenta al publicar Planea, define crea una estratégia y
  39. 39. Consejos para tener en cuenta al publicar Integra tu marca Logo en la imagen de perfil
  40. 40. Consejos para tener en cuenta al publicar Integra tu marca Descripción corta y precisa
  41. 41. Consejos para tener en cuenta Comparte cosas interesantes Videos Tutoriales Imágenes Infografías
  42. 42. Consejos para tener en cuenta Crea tableros privados Para manejar información interna de forma oculta.
  43. 43. Consejos para tener en cuenta Crea tableros compartidos Invita a más personas a crear contenido para un tablero específico-
  44. 44. Consejos para tener en cuenta Foto de portada por tablero Selecciona una foto de portada llamativa para cada tablero.
  45. 45. Las imágenes largas son las más compartidas en esta red social. Consejos para tener en cuenta Imágenes largas verticales
  46. 46. Fin. ¿Preguntas? Twitter: @jorgejaramillo Web: jorgejaramillo.com Pinterest: /jorgejaramillo

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