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ADVERTISINGTECHNIQUESHOW THE ADVERTISINGINDUSTRY SELLS TO YOU…
SEMIOTICSREFRESHERLOOK ATTHISMAGAZINEADVERTAND APPLYSEMIOTICANALYSIS
ADVERTISING       TECHNIQUES 1 USP’s: What makes your product unique from  its competition. ESP’s: How advertisers try t...
ADVERTISING       TECHNIQUES 2 WEASEL WORDS: Positive language about  products not really true. i.e. A scientist says…. ...
ADVERTISING       TECHNIQUES 3 TRANSFER: Using positive ideas/images to  help sell products. Ice/coolness for soft drinks...
ADVERTISING       TECHNIQUES 4 TESTIMONIAL: Endorsement of products by  the famous. i.e. Nike & Rooney WIT & HUMOUR: Att...
ADVERTISING       TECHNIQUES 5 GLITTERING GENERALITIES: Uses attractive  generalities to sell products and how it will  i...
APPLYING    ADVERTISING    TECHNIQUESWatch the adverts screened andtry to spot as many of theADVERTISING TECHNIQUESthat ar...
TV ADVERTSBMW WE MAKE JOYFERRERO ROCHER AMBASSADORCADBURYS GORILLAMcDONALDS HAPPY MEALLOREAL ANNISTONPERRIER MELTTANGO CLE...
LOGO & DESIGNTHINK OF AND LIST ALL OF THE DIFFERENTCONTAINERS THAT SOFT DRINKS COME IN.
LOGO & DESIGN
LOGO & DESIGN
LOGO & DESIGN
LOGO & DESIGN
CREATING YOUR BRANDConsider all of the following factors whencreating your drinks brand…..   The TARGET AUDIENCE!   The ...
ADVERTISING       THE LANGUAGE OF             PERSUASIONRead through the handout on Advertisingand the “LANGUAGE OF PERSUA...
MARKETINGSTRATEGIES 1 THE 4 P’s PRICE  Costs of production, competition & profit  Price as promotional tool. Lidl/Waitro...
MARKETINGSTRATEGIES 2 THE 4       P’sPRODUCT & SERVICE Brand name, design, after sales service.  Audience familiarity in ...
MARKETING  STRATEGIES 3 THE 4         P’sPLACE Distribution environment. Café, bar, shops? Shelf placement. Kids sweets ...
MARKETINGSTRATEGIES 4 THE 4       P’sPROMOTION Above line: TV, cinema, mags, posters. Below line: Direct mail, PR, spons...
APPLYING THE 4 P’sCONSIDER THE FOLLOWING AREASIN RELATION TO YOUR DRINK IDEA… PRICE of your drink. PRODUCT & SERVICES of...
CREATING YOURADVERT 1Consider all of the following factors whencreating your drinks ad. Remember your adis only 30-40 seco...
CREATING YOURADVERT 2Consider all of the following factors whencreating your drinks advert.   Lots of product placement/r...
TV ADVERT ANALYSISPOWERAID ROONEYDR PEPPER SCHOOLINNOCENT SUPERHEROTANGO YOUVE BEEN TANGODSCHLOER PARTYSUNNY DELIGHT
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Advertising teqs best july2012

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Advertising teqs best july2012

  1. 1. ADVERTISINGTECHNIQUESHOW THE ADVERTISINGINDUSTRY SELLS TO YOU…
  2. 2. SEMIOTICSREFRESHERLOOK ATTHISMAGAZINEADVERTAND APPLYSEMIOTICANALYSIS
  3. 3. ADVERTISING TECHNIQUES 1 USP’s: What makes your product unique from its competition. ESP’s: How advertisers try to get you to emotionally engage with their products. AVANTE GARDE: suggests buyer of product will be first to have, ahead of the pack. FACTS & FIGURES: Statistics to show off products. i.e. 0-60 in cars.
  4. 4. ADVERTISING TECHNIQUES 2 WEASEL WORDS: Positive language about products not really true. i.e. A scientist says…. MAGIC INGREDIENTS: Suggest super ingredients. i.e. Most toothpastes PATRIOTISM: Sells to you through patriotism. i.e Buy British Pork…. DIVERSION TACTICS: McDonalds is not healthy but ads use images of healthy people
  5. 5. ADVERTISING TECHNIQUES 3 TRANSFER: Using positive ideas/images to help sell products. Ice/coolness for soft drinks. PLAIN FOLKS: Sells the product as being good value and promotes family values. i.e Cereals SNOB APPEAL: Suggests that users of the product are glamorous, special and elite. BRIBERY: Appeals to greed. i.e. Buy a burger get fries free. Buy One Get One Free. BOGOF.
  6. 6. ADVERTISING TECHNIQUES 4 TESTIMONIAL: Endorsement of products by the famous. i.e. Nike & Rooney WIT & HUMOUR: Attracts people to products by association with wit and fun. i.e. Red Bull. SIMPLE SOLUTIONS: Get rid of problems and complexities with this product. i.e. Calgon CARD STACKING: Off sets product negatives by mentioning more positives. i.e.Fast food.
  7. 7. ADVERTISING TECHNIQUES 5 GLITTERING GENERALITIES: Uses attractive generalities to sell products and how it will improve or enhance your life. i.e. Lynx BANDWAGON: Exploits human desire to want to fit in and joint the winning crowd.
  8. 8. APPLYING ADVERTISING TECHNIQUESWatch the adverts screened andtry to spot as many of theADVERTISING TECHNIQUESthat are being used in them asyou can. Use your checklists.
  9. 9. TV ADVERTSBMW WE MAKE JOYFERRERO ROCHER AMBASSADORCADBURYS GORILLAMcDONALDS HAPPY MEALLOREAL ANNISTONPERRIER MELTTANGO CLEAR METAPHOR
  10. 10. LOGO & DESIGNTHINK OF AND LIST ALL OF THE DIFFERENTCONTAINERS THAT SOFT DRINKS COME IN.
  11. 11. LOGO & DESIGN
  12. 12. LOGO & DESIGN
  13. 13. LOGO & DESIGN
  14. 14. LOGO & DESIGN
  15. 15. CREATING YOUR BRANDConsider all of the following factors whencreating your drinks brand….. The TARGET AUDIENCE! The PRODUCT & MARKETING! The NAME! The LOGO! The SLOGAN & COPYWRITING! The COLOURS and DESIGN! The type or CONTAINER!
  16. 16. ADVERTISING THE LANGUAGE OF PERSUASIONRead through the handout on Advertisingand the “LANGUAGE OF PERSUASION”.This will help you when you analyse adsBUT especially when you create yours.Highlight or mark any areas that you do notunderstand OR that confuse you.
  17. 17. MARKETINGSTRATEGIES 1 THE 4 P’s PRICE  Costs of production, competition & profit  Price as promotional tool. Lidl/Waitrose. Stella Artois “reassuringly expensive”  Artificial pricing aspirational/inclusivity. PC’s HD Tv etc.
  18. 18. MARKETINGSTRATEGIES 2 THE 4 P’sPRODUCT & SERVICE Brand name, design, after sales service. Audience familiarity in brand and its form. Branded goods and prestige V’s own label budget products. Line filling and expanding brands/market. Sunny D doing lunch-box drinks. Persil washing powder doing washing up liquid.
  19. 19. MARKETING STRATEGIES 3 THE 4 P’sPLACE Distribution environment. Café, bar, shops? Shelf placement. Kids sweets their level. Advertisers secure prominent placement and constant presence. In store reference to area demographics. Oligopoly distribution. Car dealerships.
  20. 20. MARKETINGSTRATEGIES 4 THE 4 P’sPROMOTION Above line: TV, cinema, mags, posters. Below line: Direct mail, PR, sponsorship. Sponsorship & Adsvertising: TV progs etc. Corporate sponsorship: Football teams. Cross media & extra publicity: BT couple. Sales promotion & samples. Free gifts etc
  21. 21. APPLYING THE 4 P’sCONSIDER THE FOLLOWING AREASIN RELATION TO YOUR DRINK IDEA… PRICE of your drink. PRODUCT & SERVICES of your drink. PLACE & where you will sell your drink. PROMOTION of your drink. TV ads etc.
  22. 22. CREATING YOURADVERT 1Consider all of the following factors whencreating your drinks ad. Remember your adis only 30-40 seconds so you must work fast. The advertising techniques you will use. The style and tone of your advert. A very quick set up. Obvious characters. Stereotypes? Fast cuts if lots of narrative/information.
  23. 23. CREATING YOURADVERT 2Consider all of the following factors whencreating your drinks advert. Lots of product placement/reinforcement. Creative use of visuals. Creative use of audio. Copywriting or slogan. Pack/product shot at the end?
  24. 24. TV ADVERT ANALYSISPOWERAID ROONEYDR PEPPER SCHOOLINNOCENT SUPERHEROTANGO YOUVE BEEN TANGODSCHLOER PARTYSUNNY DELIGHT

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