http://www.highticketeventmarketing.com - In this FB Ads for events, workshops, conferences, seminars -- you'll learn about the phase 1 and phase 2 of our "How to sell out tickets to your next event". See the full explanation on YouTube here: https://www.youtube.com/watch?v=yDW_fx1kF_Y

1. EVENT MARKETING WITH FACEBOOK ADS
Event Responses
Audience Builder
Retargeting
Optimization &
Scaling
CAMPAIGN TARGETING OPTIONS:
a) "Cold" (research) Interests
b) Page Engagement
c) Event Engagement
d) Website Traffic X Days
e) Website 50% Engagement
Lookalikes from "best" audience
CRM match data uploads - (1k+) buyers
and subscribers (separately) + LAL
Locale within +25 Miles, targeting
Goal: Comments, Shares, Likes, Buys
BUDGET:
- Establish timeline budget
(example: $50,000 / month)
- Allocate by event(s)
- Know your max CPA
CAMPAIGN TARGETING OPTIONS:
a) Audience Engagement
b) "Best" response audiences
c) Add-To-Cart Event
d) Checkout Event
Note: Exclude folks who already
bought tickets for the event!
"SOCIAL PROOF" "TICKET SALES"
AD STRATEGY
BUDGET:
a) Scale vertically by adding
20-50% budget increases
b) Scale horizontally by
adding new audiences
TESTING:
Run "3-7" day sprints with higher
budgets (test for engagement)
Then normalize and scale.
TESTING:
Check against KPI - and
add/test budget and scale
up and add "rules"
PHASE 1: PHASE 2:
ASSETS:
Testimonials
Videos (long)
Creatives / copy
Thumbnails (FB/YT/IG)
Website / Landers
Eventbrite is an option
ClickFunnels, OptimizePress
NOTE! Tracking & Pixels Installed
ASSETS:
FB Message
Testimonials
Videos (short), sizzle
Creatives / copy
Website / A-B Tests
Eventbrite, etc.
NOTE: Tracking & Pixels Installed
REPORTING:
Weekly KPI reporting +
recommendations. Track everything!
CAMPAIGN TYPE
EVENT RESPONSE, VV,
PPE CAMPAIGNS
CAMPAIGN TYPE
CONVERSION
CAMPAIGNS
BUDGET MANAGEMENT:
Duplicate Ad Sets When Adding $$.
Add 50% increase and test both
running at the same time. (optionally
change creative). 1/3 budgets to
audience, engagement, conversions
EMAIL MARKETING:
Schedule emails and offers.
Coordinate with copy and early bird
specials, discounts on tickets, etc.
PHASE 2 LOOKALIKES:
Create LAL's off the sales/conversion
pixels. Conversions trained on the
pixel. (1% US to start)
PHASE 2 HORIZONTAL:
Create LAL off retargeting pixel
(across all assets, website, etc). At
least 1,000 of these. Test 1% US.
INTERNATIONAL SCALING:
Final stage, global accept.
Each country broken out (separately)
TARGETING OVERLAY (option):
LAL + "specific interest"
(better conversions likely)
CAMPAIGN OBJECTIVES SCALING:
Test same ads/copy against different
campaign objectives. Use same
PostID across campaigns (Traffic
clicks vs. conversions, PPE vs. video
views campaigns, etc.)
"The Highest Probability Of Conversions" -- Advanced Event Advertising Model - by Chaosmap.com
www.chaosmap.com
Copyright (c) 2019. All Rights Reserved.
TOF: Awareness MOF: Consideration BOF: Conversions
CUSTOMER JOURNEY
Content & Messaging:
TOF = Top of Funnel
MOF = Middle of Funnel
BOF = Bottom of Funnel
FREE CASE STUDY:
www.highticketeventmarketing.com
Goal: Ticket Sales