1. G325 Critical Perspectives in
Media
Question 1b
Key Media Concepts:
MEDIA LANGUAGE
Terminology Test

2. 1. What is a media text?

3. 2. Name a key theoretical tool used to
help text deconstruction?

4. 3. Sign = ? + ?

5. 4. Who developed Semiotics?

6. 5. What is denotation?

7. 6. What are connotations?

8. 7. Which Narrative theorist applied
semiotics to everyday life and culture?

9. 8. Define Polysemic

10. 9. What is Anchorage?

11. 10. Define codes and the four
technical codes

12. 1. What is a media text?

13. 2. Name a key theoretical tool used to
help text deconstruction?

14. 3. Sign = ? + ?
• Sign = Signifier + Signified

15. 4. Who developed Semiotics?
De Saussure

16. 5. What is denotation?

17. 6. What are connotations?

18. 7. The narrative theorist who applied
semiotics to everyday life and culture?

19. 8. Define polysemic = multiple
meanings

20. 9. What is anchorage?

21. 10. Define codes and the four
technical codes