The document is a presentation by Jon Pederson on prioritizing design, development, and managing feature creep. It discusses identifying the purpose of a project, prioritizing features according to their importance in accomplishing the purpose, and managing additional "nice to have" features to avoid scope creep. Methods include organizing ideas and features into a matrix based on their alignment with project purposes and distinguishing between must-have and optional elements. The goal is to keep projects focused while allowing for new features.

1. Jon Pederson
www.stopjon.com
Prioritizing for Design,
Development, and
Feature Creep
Jon Pederson, PWG Design
Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

2. Jon Pederson
www.stopjon.com
Me
2 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

3. Jon Pederson
www.stopjon.com
Me
Jon Pederson, PWG Design
2 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

4. Jon Pederson
www.stopjon.com
Me
Jon Pederson, PWG Design
stopjon.com
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Wednesday, June 18, 2008

5. Jon Pederson
www.stopjon.com
The Webernet
Me*
*enlarged to show texture
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6. Jon Pederson
www.stopjon.com
Purpose
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7. Jon Pederson
www.stopjon.com
Purpose
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8. Jon Pederson
www.stopjon.com
Priorities
Require Purpose
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9. Jon Pederson
www.stopjon.com
Identify the
Purpose
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10. Jon Pederson
www.stopjon.com
Identify the
Purpose
• Ask Questions
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11. Jon Pederson
www.stopjon.com
Identify the
Purpose
• Ask Questions
• Understand
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12. Jon Pederson
www.stopjon.com
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13. Jon Pederson
www.stopjon.com
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14. Jon Pederson
www.stopjon.com
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Wednesday, June 18, 2008

15. Jon Pederson
www.stopjon.com
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16. Jon Pederson
www.stopjon.com
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Wednesday, June 18, 2008

17. Jon Pederson
www.stopjon.com
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18. Jon Pederson
www.stopjon.com
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19. Jon Pederson
www.stopjon.com
Multifaceted
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20. Jon Pederson
www.stopjon.com
Multifaceted
• Service(s) / Product(s)
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21. Jon Pederson
www.stopjon.com
Multifaceted
• Service(s) / Product(s)
• Monetizing / Biz Dev
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Wednesday, June 18, 2008

22. Jon Pederson
www.stopjon.com
Begin
Prioritizing
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23. Jon Pederson
www.stopjon.com
Begin
Prioritizing
• Design
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Wednesday, June 18, 2008

24. Jon Pederson
www.stopjon.com
Begin
Prioritizing
• Design
• Development
12 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

25. Jon Pederson
www.stopjon.com
Begin
Prioritizing
• Design
• Development
• Feature Creep
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Wednesday, June 18, 2008

26. Jon Pederson
www.stopjon.com
Feature
Creep
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27. Jon Pederson
www.stopjon.com
Feature
Creep
The Fear of the Unknown
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28. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
14 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

29. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
14 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

30. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
14 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

31. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
14 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

32. Jon Pederson
www.stopjon.com
Example:
Purpose 1
Needs Purpose 2
Needs Doesn’t Fit
Wants
Needs
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Wants
Feature 7 Feature 6
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33. Jon Pederson
www.stopjon.com
Design
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34. Jon Pederson
www.stopjon.com
Design
• Communicating the Content
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35. Jon Pederson
www.stopjon.com
Design
• Communicating the Content
• Accomplishing the Purpose
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Wednesday, June 18, 2008

36. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
16 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

37. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
16 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

38. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
16 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

39. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2 Doesn’t Fit
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Idea 6 Idea 1
16 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

40. Jon Pederson
www.stopjon.com
Example:
Purpose 1
Objective Purpose 2
Objective Doesn’t Fit
Subjective
Objective
Idea 3 Idea 5 Idea 4
Idea 2 Idea 7 Idea 8
Subjective
Idea 6 Idea 1
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41. Jon Pederson
www.stopjon.com
Case:
“Yellow” vs. “Gold”
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42. Jon Pederson
www.stopjon.com
Case:
“Yellow” vs. “Gold”
Subjective != Unimportant
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43. Jon Pederson
www.stopjon.com
Development
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44. Jon Pederson
www.stopjon.com
Development
• Create value and attachment
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45. Jon Pederson
www.stopjon.com
Development
• Create value and attachment
• Accomplish the Purpose
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46. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3 Things That
Don’t Fit
Feature 1 Feature 7
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Wednesday, June 18, 2008

47. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3 Things That
Don’t Fit
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

48. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3 Things That
Don’t Fit
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

49. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Feature 2 Feature 5
Feature 6 Feature 3 Things That
Don’t Fit
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

50. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Feature 2 Feature 5 Feature 4
Feature 8
Feature 6 Feature 3 Things That
Don’t Fit
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

51. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Must Have
Feature 2 Feature 5 Feature 4
Feature 8
Feature 6 Feature 3 Things That
Don’t Fit
Optional
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

52. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Must Have
Feature 2 Feature 5 Feature 4
Feature 8
Feature 6 Feature 3 Things That
Don’t Fit
Optional
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

53. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Must Have
Feature 2 Feature 5 Feature 4
Feature 8
Feature 6 Feature 3 Things That
Don’t Fit
Optional
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

54. Jon Pederson
www.stopjon.com
Example:
Purpose 1 Purpose 2
Must Have
Feature 2 Feature 5 Feature 4
Feature 8
Feature 6 Feature 3 Things That
Don’t Fit
Optional
Feature 1 Feature 7
19 Refresh Seattle, June 18th, 2008
Wednesday, June 18, 2008

55. Jon Pederson
www.stopjon.com
Feature
Creep
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Wednesday, June 18, 2008

56. Jon Pederson
www.stopjon.com
Feature
Creep
The Prioritization of the
Unknown
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57. Jon Pederson
www.stopjon.com
Managing Features
Purpose 1 Purpose 2 Doesn’t Fit
Feature 1 Feature 2 Feature 4
Feature 3 Feature 5
Feature 7 Feature 6
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Wednesday, June 18, 2008

58. Jon Pederson
www.stopjon.com
Managing Features
Purpose 1 Purpose 2
Feature 2 Feature 5 Feature 4
Feature 8
Feature 6 Feature 3 Things That
Don’t Fit
Feature 1 Feature 7
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59. Jon Pederson
www.stopjon.com
Managing Features
Feature 4
Feature 8
Things That
Don’t Fit
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Wednesday, June 18, 2008

60. Jon Pederson
www.stopjon.com
Managing Features
Feature 4
Feature 8
Things That
ay
Don’t Fit
M
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61. Jon Pederson
www.stopjon.com
Feature
Creep
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62. Jon Pederson
www.stopjon.com
Feature
Creep
• Keeps a Project Fresh
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63. Jon Pederson
www.stopjon.com
Feature
Creep
• Keeps a Project Fresh
• Makes it Unique
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Wednesday, June 18, 2008

64. Jon Pederson
www.stopjon.com
Feature
Creep
• Keeps a Project Fresh
• Makes it Unique
• Forces Evaluation of Future
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Wednesday, June 18, 2008

65. Jon Pederson
www.stopjon.com
Prioritize
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66. Jon Pederson
www.stopjon.com
Prioritize
• Know the Purpose
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Wednesday, June 18, 2008

67. Jon Pederson
www.stopjon.com
Prioritize
• Know the Purpose
• Evaluate Ideas and Features
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Wednesday, June 18, 2008

68. Jon Pederson
www.stopjon.com
Prioritize
• Know the Purpose
• Evaluate Ideas and Features
• Let Limits Limit Feature Creep
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Wednesday, June 18, 2008