14. ⢠Initial cross-functional team in first 24 months vital
⢠66% had Entrepreneurâs who had has prior international success
⢠Visionaries V Entrepreneurs
⢠Entrepreneurs are the individuals who possess the capabilities to make visions happen
15. ⢠Globalisation has reduced the size of the world and increased connectivity
⢠Development and nurturing of network seen as vital â talent, financing, partnership
⢠Investment community see this a crucial in scaling internationally
16. ⢠National culture â both a helps and hinders internationalisation
⢠Organisational culture â key asset in overcoming national cultural differences
⢠An organisational culture with company values as a foundation is key
17. ⢠Never been cheaper to both build and market a new product
⢠Low barriers to entry for all mean global competition is intense
⢠Speed in product/market validation has never been more important
18. ⢠Hiring of non-Swedish employee within first 12 months
⢠Use of English as company language as early as possible
⢠Women sadly lacking from the ecosystem â when will tech industry reflects its
userbase
20. ⢠You can and should see the world as your market from Day One
⢠Norway should not be your first foreign market
⢠Globalisation & technological change has changed both the theory and reality
21. ⢠Competitive environment and Risk levels of owners will determine this
⢠US exit opportunity and reality should drive internationalisation
⢠A Nordic market leadership fallback position is an investor comfort
22. ⢠Consensus decision making must change as the company scales
⢠Consensus which drove employee engagement in the early days leads to significant
employee dissatisfaction, confusion and a lack of focus
⢠Explicit decision making framework must be developed