Sproget flyder - crowdsourcing og automatisering af sprogservices: derfor bliver det stort

Sproget flyder
- crowdsourcing og automatisering af sprogservices:
derfor bliver det stort

Jon Lund // www.jon-lund.com // jon@jon-lund.com // @jonlund
Sproget flyder - LAK, april 2012
tirsdag den 17. april 12

I dag

computere bli’r smartere og smartere
(og automatiseret oversættelse bedre og bedre)

internettet er fragmenteret og vildt
(og lader alle lave alt - også behandle
sprog)


Først: er denne tekst i orden?
(Jeg skrev den i forgårs til amerikansk hotshot)


Først: er denne tekst i orden?
Hi David,

That's very interesting! Didn't know about the Dubai-Mossad story. Could we broaden that one up and raise the question:
will the vast amounts of data both governments and corporations very soon will possess change the balance of power
between the two on the one hand and the media on the other? Will governments and big corporations become "big
brothers" of tomorrow? And if so, what could journalists do to get back at them?

If we could, and you'd be able to provide some good answers (!) we could put it like this in the ofﬁcial program:

David Nordfors: How to deal with the Big Brothers of tomorrow
If you think the spin doctors of ministers and PR departments of the business world are hard to get at, just wait.
Harnessed by an overwhelming amount af data, governments and big corporations will very soon know pretty much
everything there is to know. This gives them an hitherto unprecedented powerposition vis-a-vis the public and its
servants, the media.
To deal with them – and to cover their activities – is a new art. An art David Nordfors, Executive Director of Stanford
University's Center for Innovation and Communication, Poynter National Advisory Board Member and advisor to the
World Economic Forum, knows all about. He’s one of the founders of Constructive Journalism, and he knows just about
everyone in Silicon Valley. At the International Media Festival, he’ll talk about how Innovation Journalism - a concept he
has also given birth to - can be used to grapple with the new giants.

How's that to you?

Best,

Jon


Vi surfer alle sammen

kilde: Danmarks Statitstik

Sproget flyder - LAK sprogkonference, .19. november 2011

...kommer vidt omkring

+ 100.000 Kilde: Gemius

(Forskelllige websites
danskerne besøger hver måned)

...læser meget

8.405.192.835 Kilde: Gemius, juni 2010

(Antal sider, danskere +15 år
klikker gennem hver måned)

og deltager selv


Googledom
Di

Socialien
st
ur

New on
bi

sco o
rp okie il em
st

t M ob
an

Kilde: Gemius, efterår 2009


Googledom
Di

S 29i %i e n
oc al
st
ur

New on
bi

sco o
rp okie il em
st

t M ob
an



26 %
Googledom
Di

S 29i %i e n
oc al
st
ur

New on
bi

sco o
rp okie il em
st

t M ob
an



26 %
Googledom
Di

S 29i %i e n
oc al
st

8%
ur

New on
bi

sco o
rp okie il em
st

t M ob
an



26 %
Googledom
Di

S 29i %i e n
oc al
st

8%
ur

New on
15scorpokie
%
bi

o
il em
st

t M ob
an



Nettet er stort,
forankret og
fragmenteret:


Amatørerne
trænger sig på


vokser vildt


er kæmpestore


og rimeligt gode
Encyclopedia Brittanica
vs
Wikipedia

3 fejl per artikel mod 4
kilde: Nature (Wikipedia(!))


ca 1000 designs om ugen

10 med flest stemmer
i produktion
2000$ + 500
(+ 500$/reprint)


App store

Cut: 30 % af omsætningen

- power distribution

1/2 mio+ apps i app-store
525.000

450.000

innovationslokomotiv!
375.000

300.000

225.000

150.000

75.000

0
Jul-08 Jan-09 Jul-09 Jan-10 jul-10 Jan-11 jul-11 jan-12


25 mia+ downloads
25.000.000.000

20.000.000.000

15.000.000.000

10.000.000.000

5.000.000.000

0
Jul-08 Jan-09 Jul-09 Jan-10 jul-10 Jan-11 jul-11 jan-12


Sproget


Content Farms
- billigt menneskeskabt indhold


“Journalistisk” opdræt
Lavet udfra Google-trends

+ Annoncørernes interesser


How do I Attach a Trekking Pole to a Pack?
Trekking poles are invaluable hiking companions:
They take much strain off your legs and hips, lend
greater stability over loose footing or during a
river-ford and can, in a pinch, serve to push aside
thick vegetation or prop up a tarp. But there are
times when you don't want to be wielding the pole
in your hands....

http://www.trails.com/how_41544_attach-trekking-pole-pack.html


Demand Media
IPO - markedsværdi
$ 1,5 mia


Andria Krewson
Ansøg online: writer
(editor, filmmaker)
Søg assignments: Rubrik fast!

$7,5-15
Skriv: skabelon, underrubrik,
SEO-tips, citater, links (.gov/
edu, -wikipedia) etc.
Styleguide Internt forum

$ 3,5
Godkendelse, editor
Penge ind på Paypal, hver
onsdag kl. 18


Cracked.com

Demand Media
eHow LiveStrong


Cracked.com

Demand Media
eHow LiveStrong

Artikel: 15$
Redigering: 3,5$


7000 “items” pr dag


7000 “items” pr dag

2,5 mio om året


Oversættelser


Fra 110 kr for 400 ord


Kun redigering


Pick-up tid:
5 min i snit (rekord 6 sekunder)
Færdiggørelse, 400 ord:
25-45 minutter
Pris, 400 ord: 56 kr
Det halve af genco.coms oversættelser


Her er resultatet fra Wordy


FULDAUTOMATISK
journalistik...


Michigan State silences Notre Dame, 3-0
SOUTH BEND, Ind. -- Tony Bucciferro put the Michigan State Spartans on his back
Sunday and spurred them to a 3-0 win over the Notre Dame Fighting Irish (7-11) at Frank
Eck Stadium.
Bucciferro kept the Fighting Irish off the board during his nine innings of work for Michigan
State (12-4). He struck out five and allowed one walk and three hits.
Senior Matt Grosso was not able to take advantage of a big opportunity for the Irish in the
ninth inning.
After freshman Frank Desico walked, Ryne Intlekofer doubled and Ryan Connolly was hit
by a pitch, the Fighting Irish were trailing by three when Grosso came to the plate against
Bucciferro with one out and the bases loaded, but he flew out.
Brandon Eckerle was perfect at the plate for the Spartans. He went 4-4 at the dish.
Eckerle singled in the first, third, fifth and ninth innings and walked in the seventh inning.
Michigan State scored in two innings to claim the victory. The Spartans scored one run in
the first and two runs in the third. In the first, senior Eric Maust gave up one run on a
double by Jeff Holm. In the third, Maust gave up one run on a single by Holm. Later that
inning, a run came in when Bo Felt reached on a fielding error by third baseman Adam
Norton.
Maust took the loss for Notre Dame. He went six innings, gave up one walk, struck out
three, and allowed three runs. Michigan State's next game is on Friday, March 26 at
Oakland.


SOUTH BEND, Ind. -- Tony Bucciferro put the Michigan
State Spartans on his back Sunday and spurred them to a
3-0 win over the Notre Dame Fighting Irish (7-11) at Frank
Eck Stadium.
Bucciferro kept the Fighting Irish off the board during his
nine innings of work for Michigan State (12-4). He struck out
five and allowed one walk and three hits.


Eck Stadium.

Grønt: Facts


Eck Stadium.

Grønt: Facts
Rødt: Klicheer

ROLIG NU

“Kun” stereoptype stofområder


...og studieværter
...og anmeldelser
...og jokes?


"The ‘Ancient Lion of Nimrud’ went missing from this city’s
national museum in 2003 (along with a lot of other stuff)."


Dens største lufthavn er opkaldt efter en Anden Verdenskrigs-helt, dens næststørste efter et slag

Its largest airport was named for a World War II hero; its second largest, for a World War II battle.

http://youtu.be/7h4baBEi0iA


http://www.youtube.com/watch?v=HkDyEWvs8iA


Hvor skal vi hen?


Oversættere
Journalister
Fotografer
Typografer
Syere
Landmænd


Den gode, korte nyhed:

Sprogbranchen er i global
vækst


Danmark har brug for
kultur-arbejdere


også i en global verden


Danfoss: 21.000 ansatte over hele verden (6000 i dk)

Hvordan tale sammen?


Vi har øvet os i 1000 år


Tak for i dag!


Sproget flyder - crowdsourcing og automatisering af sprogservices: derfor bliver det stort

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Sproget flyder - crowdsourcing og automatisering af sprogservices: derfor bliver det stort