1. What Is Bounce Rate and Its Effect on
Your Company’s SEO
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2. What is bounce rate? Your bounce rate is the rate of users who arrive and leave on the
same page they entered on. Someone who bounces did not click anything on your
site. This probably isn’t a good thing for you. There are many reasons why your
bounce rate might be high and some smart things you could do to address this —
making your website more profitable and effective as a business marketing tool. Not
only is it smart to address bounce rate but it’s a vital part of your SEO.
Domain Name
Is your domain name similar to another
website? If it’s close to a website in another
industry entirely, some people might be
arriving erroneously. You can often tell by your
traffic statistics as this reporting will tell you
how people arrived to your site and whether or
not they typed the URL in, linked to your page
from another page, or found you via search
engines.
Keyword Planning
Have you carefully planned your keyword strategy? Optimising for the right words will
result in a low bounce rate because people who land on your page will find what they
were looking for. Make sure your keyword optimisation technique closely matches the
on-page content so that if someone lands on your page looking for the term “how to
buy cheap widget” they find out exactly how to go about getting those widgets cheaply
on that page. Need help with your keyword planning and search engine optimisation
strategy? Contact Oracle Digital and we’ll help you!
Website Design
Is your website ugly? You might think it’s beautiful but what do your customers think?
Have you updated it in this millennium? Design is a critical element to success. How fast
does it load? If your site is flashy, for instance, your customers may not be willing to
wait the 23 seconds it takes to load the page. They’ll bounce off to the next company
listed in the SERPs (search engine results pages). If you’re ranked #1, you’ll do a favor
for #2 if your site takes too long to load or looks bloody ugly…
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3. Bounce and SEO Impact
Bounce rate does have a noticeable effect on your SEO endeavours. Google wants
relevance and good user experience. They want people to click “I feel lucky” because
they trust that Google can match them with their want. Google crawls your site
regularly and does analyse your bounce rate to help it determine whether or not it
should send you traffic. Analyse all the pages on your site to determine the best way to
lower that bounce rate and up the conversion rate. If you need some help, contact
Oracle Digital who can help you with a multi-faceted SEO approach that includes:
design, content, SEO, and marketing for conversion.
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