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Thomas Nelson Indie: Tribal Communication and Facebook

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Jon Dale
Jon Dale

This presentation was given on November 18th to a group of Independent Christian Retailers.

Business
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2 Things to know about GoToWebinar 1. Questions - Please submit questions via the questions section of your control panel 2. Chat - Feel free to use it
Hi, I’m Jon Dale CEO Dale Interactive Group
flickr.com/photos/mbshane/2450094084/
Who do we trust?
30% of people trust online banner ads Source: The Nielson Company, April 2009
69% of people trust editorial content (newspaper article) Source: The Nielson Company, April 2009
70% of people trust consumer opinions posted online Source: The Nielson Company, April 2009
90% of people trust recommendations from people they know Source: The Nielson Company, April 2009
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4 Ways that Tribes Communicate
1. Leader to tribe
2. Tribe to leader
3. Member to member
4. Tribe member to outsider
The Framework
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Questions?
Why Facebook? Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketing http://bit.ly/8facebook
500 Million Users 50% of active users login every day, connecting to an average of 130 friends.
Internet users are spending more time on facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined
60% of Facebook users said they are more likely to recommend a brand after becoming a fan on Facebook. (Source: Chadwick Martin Bailey)
8 Best practices for facebook pages Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketing http://bit.ly/8facebook
1. Set expectations Clearly articulate expectations to reduce confusion and abuse
2. Provide cohesive branding Create a holistic experience that matches your brand
3. Be up to date Keep interaction high with fresh, timely content
4. Live authenticity Build trust by personalizing interactions with a“Human Touch”
5. Participate in dialog Connect with customers by fostering two-way dialog
6. Enable peer to peer interactions Be efficient and enable the crowd’s help
7. Foster Advocacy Foster word of mouth – the Holy Grail of marketing
8. Solicit a call to action Bring it back to business and provide a succinct next step
Ways we want to help 1. Provide incentives to help you build your social media presence and business. (reward engagement, encourage advocacy, increase fans) 2. Guest author online appearances via Q&A, chat and video. 3. Current events and PR updates for you to share with your fans. 4. More of these social media webinars, let us know what topics you’d like us to cover.
Ways to connect with us: twitter.com/thomasnelsonindie facebook.com/thomasnelsonindie 58
THANKS! I’d love to hear from you: jon@jondale.com twitter.com/jondale facebook.com/jondale 719.266.2620 59

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Thomas Nelson Indie: Tribal Communication and Facebook

  • 1. 2 Things to know about GoToWebinar 1. Questions - Please submit questions via the questions section of your control panel 2. Chat - Feel free to use it
  • 2. Hi, I’m Jon Dale CEO Dale Interactive Group
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  • 11. Who do we trust?
  • 12. 30% of people trust online banner ads Source: The Nielson Company, April 2009
  • 13. 69% of people trust editorial content (newspaper article) Source: The Nielson Company, April 2009
  • 14. 70% of people trust consumer opinions posted online Source: The Nielson Company, April 2009
  • 15. 90% of people trust recommendations from people they know Source: The Nielson Company, April 2009
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  • 20. 4 Ways that Tribes Communicate
  • 21. 1. Leader to tribe
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  • 23. 2. Tribe to leader
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  • 25. 3. Member to member
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  • 27. 4. Tribe member to outsider
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  • 44. Why Facebook? Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketing http://bit.ly/8facebook
  • 45. 500 Million Users 50% of active users login every day, connecting to an average of 130 friends.
  • 46. Internet users are spending more time on facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined
  • 47. 60% of Facebook users said they are more likely to recommend a brand after becoming a fan on Facebook. (Source: Chadwick Martin Bailey)
  • 48. 8 Best practices for facebook pages Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketing http://bit.ly/8facebook
  • 49. 1. Set expectations Clearly articulate expectations to reduce confusion and abuse
  • 50. 2. Provide cohesive branding Create a holistic experience that matches your brand
  • 51. 3. Be up to date Keep interaction high with fresh, timely content
  • 52. 4. Live authenticity Build trust by personalizing interactions with a“Human Touch”
  • 53. 5. Participate in dialog Connect with customers by fostering two-way dialog
  • 54. 6. Enable peer to peer interactions Be efficient and enable the crowd’s help
  • 55. 7. Foster Advocacy Foster word of mouth – the Holy Grail of marketing
  • 56. 8. Solicit a call to action Bring it back to business and provide a succinct next step
  • 57. Ways we want to help 1. Provide incentives to help you build your social media presence and business. (reward engagement, encourage advocacy, increase fans) 2. Guest author online appearances via Q&A, chat and video. 3. Current events and PR updates for you to share with your fans. 4. More of these social media webinars, let us know what topics you’d like us to cover.
  • 58. Ways to connect with us: twitter.com/thomasnelsonindie facebook.com/thomasnelsonindie 58
  • 59. THANKS! I’d love to hear from you: jon@jondale.com twitter.com/jondale facebook.com/jondale 719.266.2620 59