1.
Powerful & Effective
Presentation
Design
Part 1 – Slide Design
Helping you to stand out

2.
This may
NOT
be for you

3.
NOT for the Top 5%

4.
NOT for the Bottom 5%

5.
IT IS
for
the
90%...

6.
‘Death by PowerPoint’
‘Fantastic
Presentation!’

7.
Words to describe your
presentation…
Brilliant
P
Simple
Powerful
Fantastic
Clear
Easy
Concise

8.
This is not…
O How to present
O How to talk to your audience
O How to look the part

9.
How to
P DESIGN
effective
slides

10.
Low expectations
can easily be
exceeded

11.
In summary…
The guidance on
PowerPoint design
has changed
We can take a lead
now or catch up later
What is the guidance
and how can we take
advantage of it?

12.
Why
use a PowerPoint
Presentation?

13.
Have your audience
Get IT
quicker

14.
Why
new guidelines?

15.
In 2005 a new presentation style helped
win $253m from US drugs company!
‘Frighteningly Powerful’
Voted by Amazon as
Best Book of 2007

16.
Since 2005 there has been an explosion
of books based on science & research
2005 2007 2008 2009 2010

17.
We need to catch up before we
get left behind
Manchester using
these techniques Knowledge &
since 2008 adoption
increasing
2012

18.
Do they work
For Us?

19.
Presentations for…
Bids & Marketing
System Options
Concept Design
In Place of Reports

20.
What the experts say…
“PowerPoint is no longer just a
visual aid for presenters.
More and more companies are
shifting to PowerPoint and
away from text for day-to-day
documents.
PowerPoint has become one
of the business leaders most
important tools for winning in
the idea marketplace.”

21.
Great Feedback from
Clients & Team…
„A fantastic presentation‟
John Mothersole, Chief Executive
Sheffield City Council
„Brilliant, really easy
to understand‟
Lynda Mather, Director
G&T Project Management
„Simple, clear and concise‟
Simon Haste, Head of Property
Cats Protection

22.
Excellent Feedback from
Presenters & Staff
„Fantastic. The message is much clearer
and even more powerful with pictures. I love
the way you‟ve built the story‟
Lee Hardy
„The presentation went down really
well, with the information really easily
digested… it does our reputation
a power of good‟
Nigel Hodgson, Ex-Director, Foreman Roberts
„I can see why the client was impressed….
simple but clearly thought out‟
Duncan Zealey

23.
Why?
The Science behind it…
Briefly…

24.
Three key findings of science
Memory overload
In the mind of your audience
2 channel brain

25.
Don’t overload working memory
Sensory Long-term
Working

26.
If your audience’s brain
gets overloaded then
interest is lost and you
lose the power to
persuade

27.
Our minds (and your audience) are
always asking WHY?

28.
Our minds have to filter out
everything that is irrelevant

29.
Information
Message????

30.
You need to make it easier for
the minds of your audience
Because…
Easier on the mind
= Interest for longer
= Engagement with the information
= An informed decision
= Your objective achieved

31.
Place your conclusion/message
before your evidence
“You can double the chance
your message is understood
by putting your conclusions
before your supporting data.
You can make readers 15%
more likely to understand
your slide if you use a
complete sentence as the
title”

32.
We need to engage both
channels of an audience’s brain
visual cortex
auditory cortex

33.
‘Written and spoken words use the same
short-term memory, so when both are received
at the same time, the audience suffers from
overload’
Advanced Presentations by Design (2008)
Asgdhi sjdsdk djfkl lsksld
• This is a bullet pointed list sdlsks kddloe lksdop eoekos
• that contains the same information fkd ldkfo slkd dfklor mdldo
• that the presenter is saying but lskso not making any impact
• you‟re not listening because you‟re reading the
• whilst your reading bullet points!

34.
Using images doubles the recall rate
“What technique can make
twice as many people
remember your idea?
The difference in all the
studies was the use of visual
imagery.
This is called the picture-
superiority effect and has
been well known for at least
40 years.”

35.
What
are the new guidelines?

36.
Amplification through simplification

37.
What were the key points?

38.
What’s wrong with this slide?

39.
3 simple rules…
One point
per slide
Clearly State
what that one point is
Illustrate
that point

40.
One point
per slide
Extra slides are free!

41.
Clearly State
what that one point is

42.
Headlines NOT Headings

43.
Replace a heading with a
headline…
Create a news article
Headline

44.
Stuart Pearce’s Post-Match Interview
England lost 3-2 to the Netherlands in a friendly as Arjen
Robben's late winner halted a comeback that looked to have
earned Pearce's side a draw.
But the emphasis will now turn to the search for Fabio
Capello's replacement.
"I would be confident taking the squad to the Euros, that
wouldn't daunt me at all," said Pearce.
"I don't think after that period I have the experience for the
job. All I'm doing is buying the Football Association some
time.
"The full-time manager of England at this moment in time is
probably somebody else, not me."

45.
11 Words

46.
8 Words

47.
Petrol Prices
Petrol has been pushed up by oil prices, which have
risen in recent months due to tensions over Iran's
nuclear plans and unrest in the region.
The weak pound has also been making oil, which is
bought in US dollars, more expensive for British
buyers.
The price of Brent crude oil hit a 43-month high on
Thursday, peaking at $128.40 a barrel in New York.
The average price of diesel, which was already at an
all-time high, continued to rise to 144.67p per litre,
Experian Catalist said.

48.
5 Words

49.
Everything we do is driven by
Sustainability
Corporate
Targets Sustainability
Life Comfort Building
Expectancy Regulations
Energy Capital Running Energy
Use Cost Cost Management
MEP Design

50.
We recommend
Adiabatic Cooling
(needs
additional
mechanical
cooling)

51.
Illustrate
that point

52.
Use AutoCAD Impression
Tenant
Comms
Room
Cooling

53.
Use photo’s and images

54.
Use photo’s and images
Electrical
System
Diagrammatic

55.
Highlight the conclusions of your data

56.
These techniques result in
ENGAGING Presentations
Easier for Non- Get the
Technical Audience Message Faster
Faster & Better
Decision Making

57.
The difference is clear… Swords
After…

58.
Clear, simple and concise slides

59.
A typical presentation

60.
Illustrate
your point to
Enhance
your message

61.
One surprising
side-effect…
Most people
will not want a
copy of your
presentation!

62.
Parts 2 & 3 coming soon…
Part 2
Presenting Your
Data
Part 3
Structuring Your
Presentation

63.
Let’s all
stand out
in 2012