3. Long Term Google Rankings
Also page 1 for Red Bull apprenticeships, Motor sport jobs, composite laminator jobs
TXM couldn’t be found for their own name 12 months ago
4. From Links
Because a spike in links is OK if they’re from reputable sites (like the BBC)
15. Rules
• Do not imply
– they will touch the car
– they will work for Red Bull Racing
• Do not engage with
– the motorsport press
– f1 journalists
– red bull
Thankfully – we didn’t have to make the applicants live by these rules
16. We could talk to some interesting people
Home page of Apprenticeships.org.uk on Day 1 of Apprenticeship Week.
We even got a mention in a minister’s speech
17. We Tweeted & Facebooked
• And waited for the YouTube to take hold….
We got lots and we said thank you for every one.
22. We suspected this would The server had a mirror of
happen. So we had this site the Candidate Database
on a BRAND NEW SERVER and all the content from
WITH A MASSIVE PIPE OF the main site.
INTERNET.
Be prepared to #win
The normal server fell over in under a minute.
28. We use social for all sectors
• We have been asked to stop certain
campaigns because the results are too good
• That’s because recruiters are short sighted
• Their board of directors don’t allow us to stop
• We have saved over £50,000* on job boards
• The website gets 3x the traffic it used to
*Probably spent about half that on social media
29. When You Start
Our first Chrome Extension:
http://goo.gl/19kSN