16. Create a page
g
You can change it later, but it will affect how this page ranks in Google
17. Create a page
Don’t get clever.
If you’re a local business, choose that…
g
You can change it later, but it will affect how this page ranks in Google
18. Finesse it Put your web
address in
“About”.
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Google’s web spiders will find and follow this link
19. Finesse it Put your web
address in
“About”.
Get 25+ fans and choose a username / vanity URL
g
http://www.facebook.com/username makes it easier to share your page
20. Finesse it Put your web
address in
“About”.
I like
this
Get 25+ fans and choose a username / vanity URL
g
http://www.facebook.com/username makes it easier to share your page
21. Page
The header image needs to be 850 x 315 pixels – No selling!
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Avatar should be square 180 x 180 minimum
22. Page
Up to 4 “apps” will show here. Photos will always show
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You can design your own apps, but events, likes and a few others are automatic
23. Page
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Fill in your timeline with ‘historical’ events related to your business
25. Admin Panel
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This is normally open by default, but if not, click the ‘Admin Panel’ button
26. Admin Panel
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Respond to stuff in a timely manner, and check out your Insights
27. Insights
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Don’t worry about gaining or losing a few likes – it’s trends that matter
28. Reach
A steady increase in organic reach = massive jumps in viral reach
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Organic = people who saw something by your page, Viral = people who saw something shared by a friend
