The document provides tips for using LinkedIn to raise a company's profile and generate leads. It recommends developing a social media strategy with clear objectives and target audiences. Companies should leverage their employees' LinkedIn profiles to boost their own company page and presence online. The document also discusses using LinkedIn groups, answers, advertising, and premium services to engage others, position the company as an industry expert, and ultimately connect with decision makers and potential leads. The overall goal is to participate actively on LinkedIn in a non-salesy manner.
Rice Manufacturers in India | Shree Krishna Exports
LinkedIn The Question
1. now that you have a 100% profile...
... how can linkedin can raise your profile, increase brand
awareness and get leads?
2. what is your strategy?
• develop a social media marketing mindset
• set objectives – SMART (specific, measurable,
achievable, realistic, timed)
• set target audiences – who are you trying to speak to?
• social media is about engaging and participating, not
interrupting
• first step is to spend some time listening
• very important – be responsive without being too
salesy
3. • company page... another point of contact!
• human face to your organisation
• 2 million businesses have company pages
4. • a lot of you guys are already on there...not a bad start
7. spread the word!
use them!
• leverage your employees to increase your reach
and use your company profile page as a hub
• just like real life, employees represent your
company
• anyone looking at your employees...will
probably look at your company page
9. the overview page – look at those lovely smiling employees
use your employees to boost your company reach, develop
an online brand image and establish your credentials on
linkedin
The more employees on linkedin, the more presence you have
online
10. keep your fans and employees updated!
new content = good
12. it’s a first port of call for anyone looking at your company
on linkedin
13. groups... make lots of lovely friends!
shared interests bring people together... which is why it’s important to do
all the stuff leticia told you...
it’s really just one big networking meeting... but online
23. the aim is to become a ‘top influencer’
• get there by being active in groups
• it’s not about how much you post, it’s about how much response you
get from your posts
get up there!
24. before long you should be connecting with decision makers and
influencers all over the shop...
get those leads!
25. where do you want to position your company?
always keep your targets and goals in mind (be SMART)
27. • answer questions and share your wisdom
• give a good impression of your organisation – this is where to be
serious!
become an
expert...boost
your brand image
28. if you answer well, the person who started a question can then
select who has the ‘best answer’
remember...
...aim is to get
people to look
at your profile
and/or the
company
page...
36. apps on your profile! have a play and spruce it all up
37. linkedin premium
• more specific targeting
• contact people outside your network directly
• see full profiles of people within 3 degrees of connection and from
groups