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Dr Jonathan Hassell ( @ jonhassell )  Director, Hassell Inclusion Chair, BSI IST/45 eAccess-11 plenary 28 th  June 2011
 
Don ’t take my word for it… take Gartner’s… (source:  http://www.gartner.com/it/page.jsp?id=1454221  )
Starting with what they missed… Your audience is missing... Internet use in the UK Sources: EEDP (2008) and ONS (2007) 42%...
Accessibility solutions are too complex… we expect: <ul><li>an Assistive Technology or OS/browser setting/tool to exist to...
Mobile is here… and taking over…
Tablets just make it more so…
Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device An accessible user experience requires 4...
Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device What’s in place on mobile…? – Apple or c...
On mobile: oh, where did my browser settings go…?
Mobile: the browser is dead… long live apps…
Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device With apps: this cuts the browser out of ...
1 website => apps for different OSes, each with different accessibility capabilities…
Web products are available across multiple-devices
But experiences rarely cross device boundaries well…
The cloud is already here…  full of potential… and challenge…
Walled-gardens… the importance of Social: on mobile, you can spend your entire time in Facebook… Source:  http://www.busin...
Unfortunately Facebook’s accessibility isn’t all it could be (thankfully Facebook on mobile is more accessible than on des...
Video goes totally mainstream… ‘ By 2013, >25% of the content that workers see in a day will be dominated by pictures, vid...
Accessibility standards have successes…
But also have big gaps… Apps IPTV
 
The future… is pervasive digital… for everyone…  we hope…
The future… is more simple… and joined up…
Example: MyDisplay - a  simple  accessibility personalisation system Two clicks to change the way the site is displayed…
Three more clicks to tweak and save your theme…
And the rest of BBC Online (even mobile) uses your preferences… that ’ s it…
The future… is ubiquitous – multi-device & joined-up
MyDisplay: it would be even better if people can take their preferences on their whole journey
In the future we ’ re going we need to cross all boundaries… ‘ My Desktop/Laptop/Netbook’ ‘ My  other  computer’ ‘ My  mob...
Assistive technologies The current choice: verticals vs. ecosystems Simple but inflexible e.g. Apple Complex but flexible ...
What people really want… Simple & flexible +
The future… is context-aware… adaptive… multi-modal… Understands you… Knows where you are… Senses the lighting… And noise…...
In the future,  “we” are likely to be “them”…
And there will be more and more of  “ us… ” So accessibility will become more and more important…
Training & support for Embedding Standards Innovation www.hassellinclusion.com Strategy & research
e:  [email_address] t:  @ jonhassell w:  www.hassellinclusion.com For more insight Contact us
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Back to the Future: Current and Future Trends for Accessibility

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eAccess-11 plenary given by Jonathan Hassell (Director of Hassell Inclusion).

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Back to the Future: Current and Future Trends for Accessibility

  1. 1. Dr Jonathan Hassell ( @ jonhassell ) Director, Hassell Inclusion Chair, BSI IST/45 eAccess-11 plenary 28 th June 2011
  2. 3. Don ’t take my word for it… take Gartner’s… (source: http://www.gartner.com/it/page.jsp?id=1454221 )
  3. 4. Starting with what they missed… Your audience is missing... Internet use in the UK Sources: EEDP (2008) and ONS (2007) 42% <ul><ul><li>of disabled people have used the internet </li></ul></ul>67% of the general population have ever used the internet
  4. 5. Accessibility solutions are too complex… we expect: <ul><li>an Assistive Technology or OS/browser setting/tool to exist to make the site accessible </li></ul><ul><ul><li>often they don ’t (e.g. text to sign language, text to ‘Easy Read’) </li></ul></ul><ul><li>and expect web users to: </li></ul><ul><ul><li>be aware that an Assistive Technology or OS/browser setting/tool exists for their need </li></ul></ul><ul><ul><ul><li>(even with sites like BBC My Web My Way to point the way) most are not </li></ul></ul></ul><ul><ul><li>are able to afford that technology </li></ul></ul><ul><ul><ul><li>most are C2DE so have difficulty affording expensive techs </li></ul></ul></ul><ul><ul><li>are able to work out how to install it </li></ul></ul><ul><ul><ul><li>most are not technical (don ’t know what a browser is) and scared of downloads </li></ul></ul></ul><ul><ul><li>are able to work out how to use it </li></ul></ul><ul><ul><ul><li>most are unconfident </li></ul></ul></ul><ul><ul><li>are able to use it to access online content </li></ul></ul><ul><ul><ul><li>thus… most never get this far, even if the site is WCAG AAA </li></ul></ul></ul><ul><li>… and to do this for every device they use </li></ul>
  5. 6. Mobile is here… and taking over…
  6. 7. Tablets just make it more so…
  7. 8. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device An accessible user experience requires 4 technology levels to work together… Installed ATs
  8. 9. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device What’s in place on mobile…? – Apple or complexity... Installed ATs ‘ My mobile/tablet (web)’
  9. 10. On mobile: oh, where did my browser settings go…?
  10. 11. Mobile: the browser is dead… long live apps…
  11. 12. Websites Browser (incl. toolbars) OS settings ‘ My Desktop/Laptop/Netbook’ Device With apps: this cuts the browser out of the equation… Installed ATs ‘ My mobile/tablet (web)’
  12. 13. 1 website => apps for different OSes, each with different accessibility capabilities…
  13. 14. Web products are available across multiple-devices
  14. 15. But experiences rarely cross device boundaries well…
  15. 16. The cloud is already here… full of potential… and challenge…
  16. 17. Walled-gardens… the importance of Social: on mobile, you can spend your entire time in Facebook… Source: http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2 ‘ UK users spent 2.5 billion minutes on Facebook in Dec 2010; closest competitor was Google with 702m mins’ ComScore
  17. 18. Unfortunately Facebook’s accessibility isn’t all it could be (thankfully Facebook on mobile is more accessible than on desktop)
  18. 19. Video goes totally mainstream… ‘ By 2013, >25% of the content that workers see in a day will be dominated by pictures, video or audio…’ Gartner Yet captions are expensive, and audio-description is even harder…
  19. 20. Accessibility standards have successes…
  20. 21. But also have big gaps… Apps IPTV
  21. 23. The future… is pervasive digital… for everyone… we hope…
  22. 24. The future… is more simple… and joined up…
  23. 25. Example: MyDisplay - a simple accessibility personalisation system Two clicks to change the way the site is displayed…
  24. 26. Three more clicks to tweak and save your theme…
  25. 27. And the rest of BBC Online (even mobile) uses your preferences… that ’ s it…
  26. 28. The future… is ubiquitous – multi-device & joined-up
  27. 29. MyDisplay: it would be even better if people can take their preferences on their whole journey
  28. 30. In the future we ’ re going we need to cross all boundaries… ‘ My Desktop/Laptop/Netbook’ ‘ My other computer’ ‘ My mobile (apps & web)’ ‘ My tablet’ ‘ My IPTV/ games console’ Device Websites Browser (incl. toolbars) OS settings Installed ATs
  29. 31. Assistive technologies The current choice: verticals vs. ecosystems Simple but inflexible e.g. Apple Complex but flexible e.g. Microsoft, Android, YouView
  30. 32. What people really want… Simple & flexible +
  31. 33. The future… is context-aware… adaptive… multi-modal… Understands you… Knows where you are… Senses the lighting… And noise… And what you are doing…
  32. 34. In the future, “we” are likely to be “them”…
  33. 35. And there will be more and more of “ us… ” So accessibility will become more and more important…
  34. 36. Training & support for Embedding Standards Innovation www.hassellinclusion.com Strategy & research
  35. 37. e: [email_address] t: @ jonhassell w: www.hassellinclusion.com For more insight Contact us

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