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DataCamp investor pitch deck April 2017

DataCamp's investor pitch deck in April 2017.

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DataCamp investor pitch deck April 2017

  1. 1. DataCamp Jonathan Cornelissen - Jonathan@datacamp.com - 857 498 4105 11/4/2017
  2. 2. BUILD THE BEST LEARNING EXPERIENCE FOR DATA SCIENCE
  3. 3. The second wave in online education Learning by doing Video based training (generic) Languages Web dev Data Science
  4. 4. Scalability usually comes at the expense of personalization Personalization Scalability One-on-one tutoring Small classroom Textbooks Online videos
  5. 5. But technology enables personalization at scale Personalization Scalability One-on-one tutoring Small classroom Textbooks Online videos
  6. 6. Business model aligns incentives while optimizing cash flow ● Free beginner courses as acquisition channel ● Access to entire course library: ○ Consumer - $29 month / $ 300 year ○ Business - $300 per year per seat ● Courses built by external experts: ○ Curation by internal team ○ Investing in technology to make both curation and course development more efficient ○ Royalty for external instructors based on course completions ● Future: revenue streams in addition to content subscription (note: very valuable user base)
  7. 7. PAST 12 MONTHS
  8. 8. Online interactive education platform for data science Current growth at > 2,000 students per day User base grew 2.6x in last 12 months to 908,000
  9. 9. Who’s learning data science? 70%Professionals
  10. 10. Online interactive education platform for data science Subscriber base went 3.4x in last 12 months to ~ 21,500 Note: Subscriber base doubled in less than 4 months
  11. 11. Online interactive education platform for data science Quarterly cash in went more than 5x in last 12 months to $1.7M
  12. 12. Online interactive education platform for data science Course library grew by 3.2x to 70 in the last 12 months Note: 45 courses in development by external experts
  13. 13. Online interactive education platform for data science Team grew by 3x in the past 12 months to 30
  14. 14. Online interactive education platform for data science Team grew by 3x in the past 12 months to 30
  15. 15. Online interactive education platform for data science Background in engineering, data science, marketing and education ● Founders: Jonathan Cornelissen (CEO), Martijn Theuwissen (CPO), Dieter De Mesmaeker (CTO) ● Nick Carchedi - Director of Course Development ○ Formerly McKinsey & JHU’s data science specialization on Coursera ● Ramnath Vaidyanathan - VP of Product ○ Formerly data scientist @ Alteryx, Prof. @ McGill University & McKinsey ● Weston Stearns - Director of Marketing ○ Formerly MFS investment and Statistics @ Harvard ● High-level team breakdown (total = 30): ○ Engineering: 15 (50%) ○ Course development: 8 (~27%) ○ Marketing (& Sales): 5 (~17%) ● Future key hires: CFO, HR manager, VP sales
  16. 16. NEXT 12 MONTHS
  17. 17. ● Expand course library (also in terms of technologies) ● Improve authoring technology ● Focus on knowledge retention ○ Practice mode ○ Mobile application ● Assessment and certification ● Financial projections - see Excel file
  18. 18. Q&A
  19. 19. Debunking the myth - data science training is not and will not be a niche ● Let’s “define” data science in the broad sense: We’re focusing on R, Python, stats, etc. right now. Let’s also include e.g. include data analysis with Microsoft Excel, data savviness, etc. ● Some numbers: ○ R ■ RStudio has 2.4M daily active sessions (growth estimated at 40%+ yearly) ○ Python ■ Anaconda had 13M YTD downloads (growth larger than R) ○ Excel ■ 500M users ■ 400k+ yearly students on EdX ■ Switch to doing data analysis in excel as well as move to open-source
  20. 20. Acquisition breakdown (February 2017) Note: The impact of paid is underestimated substantially in all likelihood, as we we attribute only clicks
  21. 21. 70 courses with best instructors from the R and Python community
  22. 22. Programming Importing & Cleaning Data Data Manipulation Data Visualization Probability and Statistics Machine Learning Reporting Electives R Python SQL Spark Technology DataScience Process ?

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