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DataCamp investor deck April 2015

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DataCamp investor deck April 2015

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Beschreibung

DataCamp's investor deck after the Techstars program of 2015.

Transkript

  1. 1. DataCamp jonathan@DataCamp.com +1 415 941 9347 Techstars Demo Day Pitch Ǧ Demo
  2. 2. 1.7MM data science professionals Shortage of… Problem Source: McKinsey & Company. Expected shortage by 2018, in the US alone.
  3. 3. Market Sources: - 2014 data science salary survey (O’Reilly) - Big data: The next frontier for innovation, competition, and productivity (McKinsey & Company) - 2014 Dice Tech Salary Survey • Median income of a data scientist:105k-144k • R, SQL, Python and Excel are top data science tools • Highest-paid IT skill is R programming Shortage of data scientists… I keep saying the sexy job in the next ten years will be statisticians. People think I'm joking, but who would've guessed that computer engineers would've been the sexy job of the 1990s? Hal Varian - Chief Economist Google • Large companies retrain STEM profiles • Professionals are interested in acquiring these skills because of career opportunities drives demand for training
  4. 4. Interactive data science training for professional and aspiring data scientists. Solution
  5. 5. Jonathan Cornelissen PhD Co-founder & CEO Martijn Theuwissen Co-founder & CMO Dieter De Mesmaeker Co-founder & CTO Filip Schouwenaars Software engineer Team Professional experience in data science, web development and sales & marketing
  6. 6. Product Ǧ Learn by doing
  7. 7. Traction 120,000+ registered users 0 30,000 60,000 90,000 120,000 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 4.6MM exercises completed ◎ 30% course completion rate 60 Net Promoter Score 65k unique visitors past month 60% returning visitors past month ~ 2% conversion to paid
  8. 8. Business model Students $9/mo. Professionals $25/mo. Enterprise Ask $0 to $12.5k MRR in just 9 weeks Free basic courses Subscription to premium course catalogue
  9. 9. Positioning DataCamp Interactive learning Focus on data science Total funding • codecademy.com: > 12.5 M • codeschool.com: acquired for 36M • duolingo.com: 38.3M • coursera.org: 85M • lynda.com: acquired for 1.5B • treehouse: 12.4M • pluralsight.com: 169M • udacity.com: 55M
  10. 10. Roadmap Terms 750k Convertible note 5M cap 20% discount ǡ 100k+ MRR 5,000+ subscribers Product Certification Gamification Python LJ 9-12 months goals Courses Data Science curriculum Marketing Partnerships SEO Conversion
  11. 11. DataCamp jonathan@DataCamp.com +1 415 941 9347 @datacamp_com Techstars Demo Day Pitch Ǧ Demo

Beschreibung

DataCamp's investor deck after the Techstars program of 2015.

Transkript

  1. 1. DataCamp jonathan@DataCamp.com +1 415 941 9347 Techstars Demo Day Pitch Ǧ Demo
  2. 2. 1.7MM data science professionals Shortage of… Problem Source: McKinsey & Company. Expected shortage by 2018, in the US alone.
  3. 3. Market Sources: - 2014 data science salary survey (O’Reilly) - Big data: The next frontier for innovation, competition, and productivity (McKinsey & Company) - 2014 Dice Tech Salary Survey • Median income of a data scientist:105k-144k • R, SQL, Python and Excel are top data science tools • Highest-paid IT skill is R programming Shortage of data scientists… I keep saying the sexy job in the next ten years will be statisticians. People think I'm joking, but who would've guessed that computer engineers would've been the sexy job of the 1990s? Hal Varian - Chief Economist Google • Large companies retrain STEM profiles • Professionals are interested in acquiring these skills because of career opportunities drives demand for training
  4. 4. Interactive data science training for professional and aspiring data scientists. Solution
  5. 5. Jonathan Cornelissen PhD Co-founder & CEO Martijn Theuwissen Co-founder & CMO Dieter De Mesmaeker Co-founder & CTO Filip Schouwenaars Software engineer Team Professional experience in data science, web development and sales & marketing
  6. 6. Product Ǧ Learn by doing
  7. 7. Traction 120,000+ registered users 0 30,000 60,000 90,000 120,000 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 4.6MM exercises completed ◎ 30% course completion rate 60 Net Promoter Score 65k unique visitors past month 60% returning visitors past month ~ 2% conversion to paid
  8. 8. Business model Students $9/mo. Professionals $25/mo. Enterprise Ask $0 to $12.5k MRR in just 9 weeks Free basic courses Subscription to premium course catalogue
  9. 9. Positioning DataCamp Interactive learning Focus on data science Total funding • codecademy.com: > 12.5 M • codeschool.com: acquired for 36M • duolingo.com: 38.3M • coursera.org: 85M • lynda.com: acquired for 1.5B • treehouse: 12.4M • pluralsight.com: 169M • udacity.com: 55M
  10. 10. Roadmap Terms 750k Convertible note 5M cap 20% discount ǡ 100k+ MRR 5,000+ subscribers Product Certification Gamification Python LJ 9-12 months goals Courses Data Science curriculum Marketing Partnerships SEO Conversion
  11. 11. DataCamp jonathan@DataCamp.com +1 415 941 9347 @datacamp_com Techstars Demo Day Pitch Ǧ Demo

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