7 C's of Marketing

1. The 7 C’s of Marketing
in the
Digital Age

2. CONTENT
Is content king?
Storytelling
Core ingredient to media
Articles, Video, TV, Publishing
Content and the search engine
Content is an Asset

3. CONTEXT
A certain time
A certain place
A certain way/journey
Social Content
Mobile - Geo Social Activities
Timing is everything

4. COMMUNITY
Connected people
Shared interests
Openly sharing content
Socially active
Professional community
management
People power

5. COLLABORATION
Crowd funding
Crowd source
Working together
Open source movement
Innovation
Co-operation / Co-opetition

6. COMMUNICATION
Cost effective - Free
Greater global reach
One to one
One to many
Many to many
More connected - informed
than ever before

7. CAPTURE
Digital Diary
Photography+Mobiles
Blogs
Video
Experience, people and places
Human need to leave their
legacy

8. CHANGE
Survive or Thrive?
Moving forward with Digital Strategy