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Lava Con2010 - Introduction to Social Media

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Introduction to Social Media By: Jolynn Atkins Manager, Consulting Solutions
Agenda What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 2
What is Social Media? Definition: Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. – Wikipedia 3
What is Social Networking? Definition #1: An online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. - Wikipedia 4
What is Social Networking? Definition #2: A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. - Wikipedia 5
– Overview  Launched May 2003  Mainly used for professional networking  As of Aug 2010 >75 million registered users  Find jobs, people & business opportunities recommended by someone in one's contact network  Connections  Recommendations  Groups  Subscription option 6
– Overview  Launched Feb 2004  Created for social use  As of July 2010 - 500 million users  Friends & fans  Photo albums  Likes and interests 7
– Overview  Launched July 2006  Microblogging (140 characters or less)  What’s happening? (right now)  On the go – mobile device  Mix of business promotion & personality  190 million monthly visitors  About 65 million tweets posted daily  Followers 8
What it all looks like 9
Insert snap shot of Linkedin profile 10
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12
13
14
15
16
17
What it all looks like 18
Insert snap shot of Facebook profile 19
20
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What it all looks like 24
Insert snap shot of Twitter profile 25
26
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28
Buzz Words Like LION Tweet DM Retweet Hashtag RT # Mention @ 29
Summary What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 30
Creating a profile Summary: Hands on workshop with Q&A 31
Let’s Connect! http://www.linkedin.com/in/jolynnatkins http://www.facebook.com/jolynn.atkins http://twitter.com/JolynnAtkins (@JolynnAtkins) Thank you for attending & for your participation! 32

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Lava Con2010 - Introduction to Social Media

  • 1. Introduction to Social Media By: Jolynn Atkins Manager, Consulting Solutions
  • 2. Agenda What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 2
  • 3. What is Social Media? Definition: Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. – Wikipedia 3
  • 4. What is Social Networking? Definition #1: An online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. - Wikipedia 4
  • 5. What is Social Networking? Definition #2: A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. - Wikipedia 5
  • 6. – Overview  Launched May 2003  Mainly used for professional networking  As of Aug 2010 >75 million registered users  Find jobs, people & business opportunities recommended by someone in one's contact network  Connections  Recommendations  Groups  Subscription option 6
  • 7. – Overview  Launched Feb 2004  Created for social use  As of July 2010 - 500 million users  Friends & fans  Photo albums  Likes and interests 7
  • 8. – Overview  Launched July 2006  Microblogging (140 characters or less)  What’s happening? (right now)  On the go – mobile device  Mix of business promotion & personality  190 million monthly visitors  About 65 million tweets posted daily  Followers 8
  • 9. What it all looks like 9
  • 10. Insert snap shot of Linkedin profile 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. What it all looks like 18
  • 19. Insert snap shot of Facebook profile 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. What it all looks like 24
  • 25. Insert snap shot of Twitter profile 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. Buzz Words Like LION Tweet DM Retweet Hashtag RT # Mention @ 29
  • 30. Summary What is Social Media What is Social Networking Overview of Linkedin, Facebook, & Twitter What it all looks like Buzz words Creating a profile 30
  • 31. Creating a profile Summary: Hands on workshop with Q&A 31
  • 32. Let’s Connect! http://www.linkedin.com/in/jolynnatkins http://www.facebook.com/jolynn.atkins http://twitter.com/JolynnAtkins (@JolynnAtkins) Thank you for attending & for your participation! 32