A close look at research from top thought-leaders published in the last 12 months to identify the state of content marketing and where it is going. In the presentation I answer:
* What are the the big brands doing?
* What's hot, and what's not?
* Which practices are smart and proven? Which ones should you stop advising your clients to do because the just don't work?
* What do communicators need to know to stay ahead of the curve?
2. Content Marketing Research
● How Content Now Drives Leads
● Content’s Role In Findability
● Why Content Marketing is Critical For
Sales Growth
● Current Trends
9. Vanishing Sales-Cycle
When buyers engage sales, they have
completed 57% (*or more) of their
purchasing process (CEB/Google 2011)
* More recent research put this as high as 80%+
10. Brand Preference
● When consumers move into an active shopping
state, they’ve already picked their preferred
brand.
● More than 75% will buy from that brand
regardless of any new information they
acquire. (Foundation Capital)