1. A BETTER WAY TO CHANGE

2. SO YOU WANNA BUILD
A GAME-CHANGING HEALTHCARE APP?

3. DO IT!
WE NEED YOU!

4. BUT HERE’S WHAT
YOU NEED TO KNOW FIRST

5. THE FAILURE RATE FOR
HEALTHY BEHAVIOUR CHANGE?

6. 99%

7. BUT YOURS IS AN APP RIGHT?
IT’S DESIGN-LED AND DATA DRIVEN

8. IT’S GOING TO
BE HYPER-RELEVANT

9. IT’S GOING TO
ALGORITHMICALLY PREDICT

10. THE PERFECT TIME
TO SEND AN IPHONE BANNER NOTIFICATION

11. WHICH SAYS
GO FOR A WALK

12. WHICH SAYS
DRINK A GLASS OF WATER

13. WHICH SAYS
EAT A SALAD FOR LUNCH

14. SO YOU’RE DEFINITELY
GOING TO BE PART OF THE 1%

15. DO IT!
WE NEED YOU!

16. BUT
REMEMBER

17. 99%

18. AND ALSO
HEALTH FAILURE ISN’T NEUTRAL

19. IT ISN’T LIKE FAILING TO
MASTER PHP

20. IT ISN’T LIKE FAILING TO
LEARN FLUENT SPANISH

21. IT ISN’T LIKE FAILING TO
SHARE A CINEMAGRAM TO TUMBLR

22. IT’S FAILING
AT SOMEONE’S HEALTH

23. WHICH MEANS
NEXT TIME THEY WANT TO MAKE A CHANGE

24. THEY’RE GOING TO
BE LEFT WITH A LITTLE SCAR

25. THAT REMINDS THEM
OF THE LAST TIME THEY FAILED

26. AND WHEN IT COMES TO HEALTH
MOST PEOPLE HAVE MORE SCARS THAN SKIN

27. BUT YOU GET THAT
AND YOU’RE THE 1%

28. SO
NO SCARS

29. WHICH IS AWESOME
BECAUSE WE NEED YOU

30. AND WHEN YOUR APP IS DONE
AND IT’S NEW AND NOTABLE IN THE APP STORE

31. HERE’S
YOUR WINDOW

32. EIGHT OUT OF TEN HEALTH APPS
ARE DELETED AFTER A SINGLE USE

33. AND THE TWO THAT SURVIVE
SEE ENGAGEMENT PLUMMET AFTER TEN DAYS

34. AND EVEN IF
YOU CAN SERIOUSLY BREAK THE MOLD

35. AND
GET DOWNLOADED

36. AND
GET SIGNED UP

37. AND
GET USED

38. AND
NOT GET DELETED TEN SECONDS LATER

39. AND
KEEP PEOPLE AROUND MORE THAN TEN DAYS

40. THEN YOU GET
TO TACKLE THE REAL PROBLEM

41. SOMETIME
AROUND DAY ELEVEN

42. YOUR PRECIOUS USER
IS GOING TO HIT A ROADBLOCK

43. MAYBE
THE CAR WILL BREAK DOWN

44. MAYBE
THEY’LL FEEL UNWELL

45. MAYBE
THEIR ARTHRITIS WILL FLARE UP

46. MAYBE
THEIR CHILD GETS SENT HOME FROM SCHOOL

47. MAYBE
IT RAINS

48. AND YOUR PRECIOUS USER
IS GOING TO IGNORE YOU

49. UNTIL
THE PROBLEM GOES AWAY

50. AND DON’T THINK THAT
THE MISSING LINK IS A RED APP ICON

51. OR A
NOTIFICATION BANNER

52. OR
AN AUTOMATED EMAIL

53. BECAUSE WHAT’S STOPPING PEOPLE
FROM BEING REALLY HEALTHY

54. ISN’T THAT
THEY DON’T KNOW HOW TO DO A LUNGE

55. ISN’T THAT
THEY DON’T KNOW HOW TO ORDER A SALAD

56. IT’S THAT
FUCKING PLUMBER WHO STILL ISN’T HERE

57. IT’S THAT
HEADACHE THEY WOKE UP WITH

58. IT’S THAT
BREAKDOWN IN COMMUNICATION WITH A CHILD

59. AND UNTIL
WE FIX THAT

60. WE’RE JUST
REARRANGING THE DECKCHAIRS ON THE TITANIC

61. BUT
REMEMBER

62. DO IT!
WE NEED YOU!

63. A BETTER WAY TO CHANGE
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