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What to know before you build your health app!
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What to know before you build your health app!
1.
A BETTER WAY
TO CHANGE
2.
SO YOU WANNA
BUILD A GAME-CHANGING HEALTHCARE APP?
3.
DO IT! WE NEED
YOU!
4.
BUT HERE’S WHAT YOU
NEED TO KNOW FIRST
5.
THE FAILURE RATE
FOR HEALTHY BEHAVIOUR CHANGE?
6.
99%
7.
BUT YOURS IS
AN APP RIGHT? IT’S DESIGN-LED AND DATA DRIVEN
8.
IT’S GOING TO BE
HYPER-RELEVANT
9.
IT’S GOING TO ALGORITHMICALLY
PREDICT
10.
THE PERFECT TIME TO
SEND AN IPHONE BANNER NOTIFICATION
11.
WHICH SAYS GO FOR
A WALK
12.
WHICH SAYS DRINK A
GLASS OF WATER
13.
WHICH SAYS EAT A
SALAD FOR LUNCH
14.
SO YOU’RE DEFINITELY GOING
TO BE PART OF THE 1%
15.
DO IT! WE NEED
YOU!
16.
BUT REMEMBER
17.
99%
18.
AND ALSO HEALTH FAILURE
ISN’T NEUTRAL
19.
IT ISN’T LIKE
FAILING TO MASTER PHP
20.
IT ISN’T LIKE
FAILING TO LEARN FLUENT SPANISH
21.
IT ISN’T LIKE
FAILING TO SHARE A CINEMAGRAM TO TUMBLR
22.
IT’S FAILING AT SOMEONE’S
HEALTH
23.
WHICH MEANS NEXT TIME
THEY WANT TO MAKE A CHANGE
24.
THEY’RE GOING TO BE
LEFT WITH A LITTLE SCAR
25.
THAT REMINDS THEM OF
THE LAST TIME THEY FAILED
26.
AND WHEN IT
COMES TO HEALTH MOST PEOPLE HAVE MORE SCARS THAN SKIN
27.
BUT YOU GET
THAT AND YOU’RE THE 1%
28.
SO NO SCARS
29.
WHICH IS AWESOME BECAUSE
WE NEED YOU
30.
AND WHEN YOUR
APP IS DONE AND IT’S NEW AND NOTABLE IN THE APP STORE
31.
HERE’S YOUR WINDOW
32.
EIGHT OUT OF
TEN HEALTH APPS ARE DELETED AFTER A SINGLE USE
33.
AND THE TWO
THAT SURVIVE SEE ENGAGEMENT PLUMMET AFTER TEN DAYS
34.
AND EVEN IF YOU
CAN SERIOUSLY BREAK THE MOLD
35.
AND GET DOWNLOADED
36.
AND GET SIGNED UP
37.
AND GET USED
38.
AND NOT GET DELETED
TEN SECONDS LATER
39.
AND KEEP PEOPLE AROUND
MORE THAN TEN DAYS
40.
THEN YOU GET TO
TACKLE THE REAL PROBLEM
41.
SOMETIME AROUND DAY ELEVEN
42.
YOUR PRECIOUS USER IS
GOING TO HIT A ROADBLOCK
43.
MAYBE THE CAR WILL
BREAK DOWN
44.
MAYBE THEY’LL FEEL UNWELL
45.
MAYBE THEIR ARTHRITIS WILL
FLARE UP
46.
MAYBE THEIR CHILD GETS
SENT HOME FROM SCHOOL
47.
MAYBE IT RAINS
48.
AND YOUR PRECIOUS
USER IS GOING TO IGNORE YOU
49.
UNTIL THE PROBLEM GOES
AWAY
50.
AND DON’T THINK
THAT THE MISSING LINK IS A RED APP ICON
51.
OR A NOTIFICATION BANNER
52.
OR AN AUTOMATED EMAIL
53.
BECAUSE WHAT’S STOPPING
PEOPLE FROM BEING REALLY HEALTHY
54.
ISN’T THAT THEY DON’T
KNOW HOW TO DO A LUNGE
55.
ISN’T THAT THEY DON’T
KNOW HOW TO ORDER A SALAD
56.
IT’S THAT FUCKING PLUMBER
WHO STILL ISN’T HERE
57.
IT’S THAT HEADACHE THEY
WOKE UP WITH
58.
IT’S THAT BREAKDOWN IN
COMMUNICATION WITH A CHILD
59.
AND UNTIL WE FIX
THAT
60.
WE’RE JUST REARRANGING THE
DECKCHAIRS ON THE TITANIC
61.
BUT REMEMBER
62.
DO IT! WE NEED
YOU!
63.
A BETTER WAY
TO CHANGE JOINSESSIONS.COM NICK@JOINSESSIONS.COM
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