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John Duffy
John Duffy

Dr Mark K Smith's slide set presented to thupr's Content Creation event during Social Media Week

TechnologyBusiness
1 of 18
The Good, the Bad and the Ugly of Social Media or….. The 72 hour window of compassion Dr Mark K. Smith, CEO ipadio Feb 2011 (April 2010)
Who the hell is he ( www.ipadio.com /ugly )?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The rise and rise of social media (04/10!):
[object Object],[object Object],[object Object],Case study - Oxfam:
 
 
Some statistics: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What did they do that was so special: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some facts #1: Source: ipadio overall traffic volumes (daily sessions)
Some facts #2: Source: Oxfam player requests (embeds etc)
Some facts #3: Source: Google insights (term Oxfam)
Some facts #4: Source: Alexa 1.7m links to 29 th Jan 2010
Twitter – part of the game?
The good: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real time wins Second conclusion:
Lessons learned in Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Good, the Bad and the Ugly of Social Media or….. The 72 hour window of compassion Dr Mark K. Smith, CEO ipadio Feb 2011 (April 2010)

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Ipadio presentation for thupr

Editor's Notes

  1. Video of Mark in 1997 to illustrate that there is nothing new under the sun
  2. Link to a play a 3 minute audio from Haitian Erathquake series
  3. Traffic volumes across ipadio servers
  4. Traffic volumes across ipadio servers
  5. Traffic volumes across ipadio servers
  6. Traffic volumes across ipadio servers
  7. Benefits of virality of the message