2. Magic formula for online real estate riches
1. Organize your database.
2. Don’t get stuck at step one.
3. Communicate with your people on a regular
basis.
4. Automate step three.
5. Add to your database every day.
6. Don’t cheat on step five.
4. It’s all about who you know...
Buyers
The National Association of Realtors tells us
that 42% of buyers find their agent through a
referral from a friend or family member.
Another 12% used an agent they had previously
used to buy or sell a home.
5. It’s all about who you know...
Sellers
The National Association of Realtors tells us
that 39% of sellers find their agent through a
referral from a friend or family member.
Another 25% used an agent they had previously
used to buy or sell a home.
6. 54% of buyers and 64% of sellers come
from referrals and repeat business.
Tackle that first.
8. Online Recommendations
Twelve percent of buyers used online
recommendations when searching for an
agent, and those recommendations influenced
half of those buyers.
9. Where do I start?
Cell phone, email address book, Facebook, LinkedIn, Twitter, holiday
card return addresses, high school yearbook, line at the grocery store,
ski lift partners, volunteer activities, all the businesses where you
spend money, coffee shops, wine bars, religious events, professional
events, old friends, new friends, neighbors, relatives, arresting
officers, restaurant servers, taxi drivers, firewood delivery guys,
package delivery people, open houses, yoga class, former co-workers,
significant others’ co-workers, second cousins, divorce attorneys,
funeral home directors, plumbers, roofers, painters, carpenters, trash
collectors, CPAs, investors, happy hour, random website searches,
out-of-area agents...
12. Grow
Every day. No exceptions. (10)
Start with people you know. Then ask for
referrals to people they know.
Strangers are the lowest priority.
There are 8 million people living in the Bay
Area.
13. Aggregators
These companies are in the business of
wedging themselves between you and the
consumers.
Zillow, Trulia & Realtor.com
They can be useful, but proceed with caution.
16. Website & Blog
No money? No problem! Agent Achieve.
Wordpress
Themes: Thesis, WooThemes, Theme Forrest
GoDaddy is the devil.
IDX: Lead capture is the priority. Diverse
Solutions is my favorite.
Content: iStockPhoto, Text Broker, Elance
