Marketing On Facebook | 5 Takeaway Lessons (Updated 2010)
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Updated with NEW client cases and research. Presented at eBoost Consulting's Brown Bag Webinar series on March 18, 2010.
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Marketing On Facebook | 5 Takeaway Lessons (Updated 2010)
- 1. Don Cherry
- 2. Introducing your new business card. Don Cherry
- 4. “ Marketing on Facebook is unbelievable! ”
- 6. Hello.
- 7. Hello.
- 8. FIVE TAKEAWAY LESSONS about marketing on Facebook
- 9. Lesson
- 10. Fools Rush In. 1
- 11. Gotta understand the context, lovin’!… Fools Rush In. 1
- 16. P O S T
- 17. P O S T People Objective Strategy Technology
- 18. P O S T People Objective Strategy Technology
- 19. People
- 21. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People
- 22. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Response Variables
- 23. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior
- 24. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior
- 25. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior SOCIAL TECHNOGRAPHICS
- 29. Lesson
- 30. Facebook marketing is like baking. 2
- 31. …there’s a precise recipe Facebook marketing is like baking. 2
- 33. Integration is the main ingredient…
- 34. Integration is the main ingredient…
- 35. Integration is the main ingredient… 55%
- 36. Integration is the main ingredient… 55% >100%
- 37. Integration is the main ingredient…
- 38. Integration is the main ingredient…
- 39. Integration is the main ingredient…
- 40. A dash of resource…
- 41. A dash of resource…
- 42. A dash of resource…
- 47. Contests add spice… 25% Increase in # of Fans
- 48. Contests add spice… 25% Increase in # of Fans
- 49. Lesson
- 50. Andre Agassi was right. 3
- 51. Andre Agassi was right. 3 3 Imageis every-thang!
- 52. Pages OR Groups ?
- 53. Is Marko Single ?
- 54. Is Marko Single ?
- 55. Pages OR Groups ?
- 59. Personal vs. Corporate Search Engines Email vs. Updates User Control Applications Advertise
- 60. What’s the bottom line?
- 61. Lesson
- 63. Your target audience will dictate your Facebook strategy.
- 64. Now let’s pick on Qualcomm!
- 68. Lesson
- 69. Ignorance is NOT bliss. 5
- 70. PR disaster? Act quick.
- 74. There you have it. 5 takeaways you can use when embarking on Facebook.
- 75. REVIEW
- 77. Facebook marketing is like baking.
- 78. Andre Agassi was right.
- 81. johnny@eboostconsulting.com Or visit me at www.twitter.com/eboostconsults
- 82. Thanks. You’ve been lovely. presentation by Johnny Chan