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Marketing On Facebook | 5 Takeaway Lessons (Updated 2010)

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Updated with NEW client cases and research. Presented at eBoost Consulting's Brown Bag Webinar series on March 18, 2010.

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Marketing On Facebook | 5 Takeaway Lessons (Updated 2010)

  1. Don Cherry <br />
  2. Introducing your new business card.<br />Don Cherry <br />
  3. “<br />Marketing on Facebook is unbelievable!<br />”<br />
  4. “<br />Marketing on Facebook is unbelievable!<br />”<br /><ul><li>Johnny Chan</li></ul>eBoost Consulting (March 18, 2010)<br />
  5. Hello.<br />
  6. Hello.<br />
  7. FIVE<br />TAKEAWAY<br />LESSONS<br />about marketing on <br />Facebook<br />
  8. Lesson<br />
  9. Fools Rush In.<br />1<br />
  10. Gotta understand the context, lovin’!…<br />Fools Rush In.<br />1<br />
  11. P<br />O<br />S<br />T<br />
  12. P<br />O<br />S<br />T<br />People<br />Objective<br />Strategy<br />Technology<br />
  13. P<br />O<br />S<br />T<br />People<br />Objective<br />Strategy<br />Technology<br />
  14. People<br />
  15. Identifier<br />Variables<br />People<br />
  16. Demographic<br />Consumer <br />Market<br />Psychographic<br />Identifier<br />Variables<br />Geographic<br />Business <br />Market<br />Market Size<br />People<br />
  17. Demographic<br />Consumer <br />Market<br />Psychographic<br />Identifier<br />Variables<br />Geographic<br />Business <br />Market<br />Market Size<br />People<br />Response<br />Variables<br />
  18. Demographic<br />Consumer <br />Market<br />Psychographic<br />Identifier<br />Variables<br />Geographic<br />Business <br />Market<br />Market Size<br />People<br />Benefits Desired<br />Application or Usage Situation<br />Response<br />Variables<br />Behavioral<br />Sensitivity to Marketing Mix<br />Purchasing Behavior<br />
  19. Demographic<br />Consumer <br />Market<br />Psychographic<br />Identifier<br />Variables<br />Geographic<br />Business <br />Market<br />Market Size<br />People<br />Benefits Desired<br />Application or Usage Situation<br />Response<br />Variables<br />Behavioral<br />Sensitivity to Marketing Mix<br />Purchasing Behavior<br />
  20. Demographic<br />Consumer <br />Market<br />Psychographic<br />Identifier<br />Variables<br />Geographic<br />Business <br />Market<br />Market Size<br />People<br />Benefits Desired<br />Application or Usage Situation<br />Response<br />Variables<br />Behavioral<br />Sensitivity to Marketing Mix<br />Purchasing Behavior<br />SOCIAL TECHNOGRAPHICS<br />
  21. Social Technographics Ladder<br />
  22. Lesson<br />
  23. Facebook marketing is like baking.<br />2<br />
  24. …there’s a precise recipe<br />Facebook marketing is like baking.<br />2<br />
  25. Integration is the main ingredient…<br />
  26. Integration is the main ingredient…<br />
  27. Integration is the main ingredient…<br />55%<br />
  28. Integration is the main ingredient…<br />55%<br />>100%<br />
  29. Integration is the main ingredient…<br />
  30. Integration is the main ingredient…<br />
  31. Integration is the main ingredient…<br />
  32. A dash of resource…<br />
  33. A dash of resource…<br />
  34. A dash of resource…<br />
  35. Contests add spice…<br />
  36. Contests add spice…<br />
  37. Contests add spice…<br />
  38. Contests add spice…<br />
  39. Contests add spice…<br />25%<br />Increase in<br /># of Fans<br />
  40. Contests add spice…<br />25%<br />Increase in<br /># of Fans<br />
  41. Lesson<br />
  42. Andre Agassi was right.<br />3<br />
  43. Andre Agassi was right.<br />3<br />3<br />Imageis every-thang!<br />
  44. Pages<br />OR<br />Groups<br />?<br />
  45. Is<br />Marko<br />Single<br />?<br />
  46. Is<br />Marko<br />Single<br />?<br />
  47. Pages<br />OR<br />Groups<br />?<br />
  48. Personal vs. Corporate<br />Search Engines<br />Email vs. Updates <br />User Control<br />Applications<br />Advertise<br />
  49. What’s<br />the<br />bottom line?<br />
  50. Lesson<br />
  51. irrelevance = irreverence.<br />4<br />
  52. Your target audience will dictate<br />your Facebook strategy. <br />
  53. Now let’s pick on Qualcomm!<br />
  54. Lesson<br />
  55. Ignorance is NOT bliss.<br />5<br />
  56. PR disaster? Act quick.<br />
  57. There you have it. 5 takeaways <br />you can use when embarking on <br />Facebook.<br />
  58. REVIEW<br />
  59. <ul><li> Fools rush in.
  60. Facebook marketing is like baking.
  61. Andre Agassi was right.
  62. Irrelevance = Irreverence.
  63. Ignorance is NOT bliss.</li></li></ul><li>?<br />any<br />
  64. johnny@eboostconsulting.com<br />Or visit me at www.twitter.com/eboostconsults<br />
  65. Thanks. You’ve been lovely.<br />presentation by<br />Johnny Chan<br />

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