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Social media and learning on the
             cloud


                                Dr John Hannon



                  La Trobe University, Melbourne
                             17 September 2012




                                     1
Where is social media?

  Social media are:
  “web- and mobile-based technologies which are used to turn
  communication into interactive dialogue among organizations,
  communities, and individuals.

  “… allow the creation and exchange of user-generated content

  “… Social Media are social software which mediate human
  communication.”
  (Wikipedia)

  The cloud: a bank of machines in a warehouse

                                                    2
Is social media radical?
  But learning has always “turned communication
  into interactive dialogue …”

SCALE                        a radical transformation of the modes of
                             production of interaction, communication, and
EMERGENCE                    dissemination, collectively referred to as Web
                             2.0, which makes emergent behaviour
                             possible at an unprecedented scale, pace,
                             and breadth of participation.(Williams et al.
                             2012: 44)

    Industrial revolution          traditional modes of learning

    Information revolution         “learning-directed technologies”
                                                              3
Tensions from the e-learning literature                #1
Social networking & social learning are separate domain

       Most students embrace the digitalised world of social
       networking…, although this does not necessarily
       transfer to learning. (Williams et al. 2012: 40)




                                                   4
Tensions from the e-learning literature                  #2
 Different models of networking:
 the social as commercial vs educational
  … social networking offers only a truncated capacity to
  foster disagreement and debate because dominant
  programmes and models primarily foster conviviality
  and ‘liking’. (Friesen & Lowe 2012: 184)




                                                     5
Tensions from the e-learning literature                   #3
  Institutional responses to social media in universities

   frame as a technology issue - try to contain social media

   frame as a learning issue - eg. harness informal learning
  experiences and link to formal structures of learning




                                                      6
How can universities respond to social media?

  Shift focus:
  1. From “hijacking” social media to “digital literacies”:

                That is, on practices of knowledge generation
                and learning among students




                                                        7
How can universities respond to social media?

   Shift focus:
   1. From “hijacking” social media to “digital literacies”
   2. From containment of learning environments to mobilities
      of learning

                  That is, crossing institutional boundaries
                  eg. experiential learning such as fieldwork
                  via geo-located knowledge development
                  (Ravenscroft et al. 2012)




                                                      8
How can universities respond to social media?

  Shift focus:
  • From “hijacking” social media to “digital literacies”
  • From containment of learning environments to mobilities
    of learning
  • From software training to staff development for user-
    generated knowledge and collaborative, emergent learning




                                                  9
Examples of social media for learning
  1. Institutional to learner-centred

   Core institutional infrastructure       Moodle, AdobeConnect,
   (LMS/VLE)                               PLE via Mahara
   Package/bundle of tools not             Wordpress, Skype
   provided by institution, but maybe
   facilitated and semi-supported, eg.
   open source systems
    Student initiated social software     dropbox, google docs,
   and non-institutionalised tools for     google hangout, google
   working together on learning –          groups
   collaboration, groupwork, filesharing
    Use of lifestyle technologies         facebook,flickr


                                                               10
Futures
  Learning ecologies rather than learning systems


    Ellis & Goodyear (2010): learning ecologies bring a
    focus on the relationships between the elements that
    comprise the system under study, rather than their
    differences




                                                      11
Futures
  Managing learning as ecologies

 Modes of        Domains of         Types of         Organisation     Modes of
                 application        knowledge                         production
 learning



 Prescriptive    Predictable        Prospective      Hierarchy,       Centrally
 learning        complicated                         institutional    determined
                                    control          control          for users,
 systems                                                              replicated
                                                                      for scale at
                                                                      high cost


 Emergent       Complex            Retrospective     Collaboration,   Open &
 learning       adaptive           coherence         self-            distributed,
 systems                                             organisation     created by
                                                                      users

  Framework for emergent learning and learning ecologies
  Williams, R., Karousou, R. & Mackness, J. (2011).
                                                                          12
Futures
        Flexible learning understood as opening up
        possibilities that extend into social and professional
        worlds of learners

learner-generated content
peer review & co-construction
learning communities of student/staff/practitioners
experiential learning & assessment (crossing institutional boundaries)
knowledge generation via placements, (virtual) exchanges
open education resources

Adapted from Lee, M., & McLoughlin, C. (eds.) (2010). Web 2.0-Based E-Learning

                                                                   13
References
  •    Bradford, G., Kehrwald, B. & Dinmore, S. (2011). A framework for evaluating online
       learning in an ecology of sustainable innovation. In G. Williams, P. Statham, N. Brown & B.
       Cleland (Eds.), Changing Demands, Changing Directions. Proceedings ascilite Hobart 2011.
       (pp.162-167).
       http://www.ascilite.org.au/conferences/hobart11/procs/Bradford-concise.pdf
  •    Collins A., & Halverson R. (2010). The second educational revolution: Rethinking education
       in the age of technology. Journal of Computer Assisted Learning, 26, 18-27.
  •    Falconer, I. 2011, Literacy in the Digital University. Seminar Four April 8th Lancaster
       University. http://www.open.ac.uk/researchprojects/lidu/p3_4.shtml
  •    Friesen, N. and Lowe, S. (2012). The questionable promise of social media for education:
       connective learning and the commercial imperative . Journal of Computer Assisted
       Learning, 28, 183–194
  •    Lea, M. & Jones, S. (2011): Digital literacies in higher education: exploring textual and
       technological practice, Studies in Higher Education, 36:4, 377-393
  •    McLoughlin, C., & Lee, M. (2010). Pedagogy 2.0: Critical Challenges and Responses to Web
       2.0 and Social Software in Tertiary Teaching. In M. Lee & C. McLoughlin (Eds.), Web 2.0-
       Based E-Learning: Applying Social Informatics for Tertiary Teaching (pp. 43-69). Hershey,
       Pennsylvania: IGI Global.
  •    Ravenscroft, A. Warburton, S., Hatzipanagos, S. & Conole, G. (2012). Designing and
       evaluating social media for learning: shaping social networking into social learning?
       Journal of Computer Assisted Learning, 28, 177–182
  •    Williams, R., Karousou, R. & Mackness, J. (2011). Emergent Learning and Learning
  14   Ecologies in Web 2.0. International Review of Research in Open and Distance
       Learning 12 (3), March
Thank you

      John Hannon

j.hannon@latrobe.edu.au



                          15

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Social media & learning

  • 1. Social media and learning on the cloud Dr John Hannon La Trobe University, Melbourne 17 September 2012 1
  • 2. Where is social media? Social media are: “web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. “… allow the creation and exchange of user-generated content “… Social Media are social software which mediate human communication.” (Wikipedia) The cloud: a bank of machines in a warehouse 2
  • 3. Is social media radical? But learning has always “turned communication into interactive dialogue …” SCALE a radical transformation of the modes of production of interaction, communication, and EMERGENCE dissemination, collectively referred to as Web 2.0, which makes emergent behaviour possible at an unprecedented scale, pace, and breadth of participation.(Williams et al. 2012: 44) Industrial revolution traditional modes of learning Information revolution “learning-directed technologies” 3
  • 4. Tensions from the e-learning literature #1 Social networking & social learning are separate domain Most students embrace the digitalised world of social networking…, although this does not necessarily transfer to learning. (Williams et al. 2012: 40) 4
  • 5. Tensions from the e-learning literature #2 Different models of networking: the social as commercial vs educational … social networking offers only a truncated capacity to foster disagreement and debate because dominant programmes and models primarily foster conviviality and ‘liking’. (Friesen & Lowe 2012: 184) 5
  • 6. Tensions from the e-learning literature #3 Institutional responses to social media in universities  frame as a technology issue - try to contain social media  frame as a learning issue - eg. harness informal learning experiences and link to formal structures of learning 6
  • 7. How can universities respond to social media? Shift focus: 1. From “hijacking” social media to “digital literacies”: That is, on practices of knowledge generation and learning among students 7
  • 8. How can universities respond to social media? Shift focus: 1. From “hijacking” social media to “digital literacies” 2. From containment of learning environments to mobilities of learning That is, crossing institutional boundaries eg. experiential learning such as fieldwork via geo-located knowledge development (Ravenscroft et al. 2012) 8
  • 9. How can universities respond to social media? Shift focus: • From “hijacking” social media to “digital literacies” • From containment of learning environments to mobilities of learning • From software training to staff development for user- generated knowledge and collaborative, emergent learning 9
  • 10. Examples of social media for learning 1. Institutional to learner-centred Core institutional infrastructure Moodle, AdobeConnect, (LMS/VLE) PLE via Mahara Package/bundle of tools not Wordpress, Skype provided by institution, but maybe facilitated and semi-supported, eg. open source systems  Student initiated social software dropbox, google docs, and non-institutionalised tools for google hangout, google working together on learning – groups collaboration, groupwork, filesharing  Use of lifestyle technologies facebook,flickr 10
  • 11. Futures Learning ecologies rather than learning systems Ellis & Goodyear (2010): learning ecologies bring a focus on the relationships between the elements that comprise the system under study, rather than their differences 11
  • 12. Futures Managing learning as ecologies Modes of Domains of Types of Organisation Modes of application knowledge production learning Prescriptive Predictable Prospective Hierarchy, Centrally learning complicated institutional determined control control for users, systems replicated for scale at high cost Emergent Complex Retrospective Collaboration, Open & learning adaptive coherence self- distributed, systems organisation created by users Framework for emergent learning and learning ecologies Williams, R., Karousou, R. & Mackness, J. (2011). 12
  • 13. Futures Flexible learning understood as opening up possibilities that extend into social and professional worlds of learners learner-generated content peer review & co-construction learning communities of student/staff/practitioners experiential learning & assessment (crossing institutional boundaries) knowledge generation via placements, (virtual) exchanges open education resources Adapted from Lee, M., & McLoughlin, C. (eds.) (2010). Web 2.0-Based E-Learning 13
  • 14. References • Bradford, G., Kehrwald, B. & Dinmore, S. (2011). A framework for evaluating online learning in an ecology of sustainable innovation. In G. Williams, P. Statham, N. Brown & B. Cleland (Eds.), Changing Demands, Changing Directions. Proceedings ascilite Hobart 2011. (pp.162-167). http://www.ascilite.org.au/conferences/hobart11/procs/Bradford-concise.pdf • Collins A., & Halverson R. (2010). The second educational revolution: Rethinking education in the age of technology. Journal of Computer Assisted Learning, 26, 18-27. • Falconer, I. 2011, Literacy in the Digital University. Seminar Four April 8th Lancaster University. http://www.open.ac.uk/researchprojects/lidu/p3_4.shtml • Friesen, N. and Lowe, S. (2012). The questionable promise of social media for education: connective learning and the commercial imperative . Journal of Computer Assisted Learning, 28, 183–194 • Lea, M. & Jones, S. (2011): Digital literacies in higher education: exploring textual and technological practice, Studies in Higher Education, 36:4, 377-393 • McLoughlin, C., & Lee, M. (2010). Pedagogy 2.0: Critical Challenges and Responses to Web 2.0 and Social Software in Tertiary Teaching. In M. Lee & C. McLoughlin (Eds.), Web 2.0- Based E-Learning: Applying Social Informatics for Tertiary Teaching (pp. 43-69). Hershey, Pennsylvania: IGI Global. • Ravenscroft, A. Warburton, S., Hatzipanagos, S. & Conole, G. (2012). Designing and evaluating social media for learning: shaping social networking into social learning? Journal of Computer Assisted Learning, 28, 177–182 • Williams, R., Karousou, R. & Mackness, J. (2011). Emergent Learning and Learning 14 Ecologies in Web 2.0. International Review of Research in Open and Distance Learning 12 (3), March
  • 15. Thank you John Hannon j.hannon@latrobe.edu.au 15

Hinweis der Redaktion

  1. Wikipedia is itself an ex of user-generated content or knowledge generation that is self organising, located on a remote Internet service or cloud. The cloud means entrusting remote services with data and software – cloud a metaphor for the Internet - ie. the cloud is bank of machines in a warehouse
  2. Social media is part of radical shift that arises from scale and emergence: Eg wikipedia as self organising [the immediacy of private comments made pubic has the consequence of uncontrolled publicity] For T&L, the argument goes that: the Industrial revolution  traditional modes of learning from standardised mass production information revolution  Web 2.0 social software and ” le arner-directed technologies ” . (Collins & Halverson 2010)
  3. Separate domains of activity: social media was not founded as an educational project Net-gen research confirms narrow focus and lack of transfer
  4. Different models underlying social networking. Need for critical dialogue and judgement between alternative options
  5. What do institutions do? Frame social media as a technology issue and try to contain/appropriate social media How to provide frameworks that link “ meaningful informal learning experiences ” to formal structures and validation (Ravenscroft et al 2012: 177) Is appropriating or hijacking social media the right response
  6. from “ h i jacking ” social media to “ d i gital literacies ” - as practices of knowledge generation and learning that arise from the relations between conventional literacies and technologies
  7. Eg. experiential learning eg. fieldwork via geo-located knowledge development (Ravenscroft et al. 2012) Also WIL, placements, exchanges (virtual & physical), disciplinary/professional learning communities
  8. That is, in developing hybrid learning environments for emergent learning emergent learning “ is likely to occur when many self-organising agents interact frequently and openly, with considerable degrees of freedom, but within specific constraints ” (Williams et al. 2012: 45)
  9. Ellis & Goodyear (2010): learning ecologies bring a focus on the relationships between the elements that comprise the system under study, rather than their differences
  10. A learning ecology that integrates prescriptive and emergent learning Ellis & Goodyear (2010): learning ecologies bring a focus on the relationships between the elements that comprise the system under study, rather than their differences
  11. FL as extending a learning community, rather than FL as individual choice