Surviving (and Thriving in) the Online Identity Wars
•Download as KEY, PDF•
9 likes•1,560 views
On April 1, 2009, Plaxo's Joseph Smarr presented at the Web 2.0 Expo in San Francisco
Recommended
Recommended
More Related Content
What's hot
What's hot (13)
Similar to Surviving (and Thriving in) the Online Identity Wars
Similar to Surviving (and Thriving in) the Online Identity Wars (20)
Recently uploaded
Recently uploaded (20)
Surviving (and Thriving in) the Online Identity Wars
- 1. Surviving (and Thriving in) the Online Identity Wars Joseph Smarr April 1, 2009
- 2. One year ago
- 3. Web 2.0 Expo, SF
- 4. I introduced two concepts
- 5. The “Social Web Ecosystem”
- 6. The “Social Web Ecosystem”
- 7. and its “Virtuous Cycle”
- 8. and its “Virtuous Cycle”
- 9. Together, these are now the blueprint for the industry
- 10. Together, these are now the blueprint for the industry
- 11. Together, these are now the blueprint for the industry
- 12. Together, these are now the blueprint for the industry
- 13. Together, these are now the blueprint for the industry
- 14. Together, these are now the blueprint for the industry
- 15. Together, these are now the blueprint for the industry
- 16. Six months ago
- 17. Web 2.0 Expo, NYC
- 18. I coined a new term
- 19. The new “Open Stack”
- 20. The new “Open Stack”
- 21. The phrase has been adopted by the industry and media.
- 22. The phrase has been adopted by the industry and media.
- 23. The phrase has been adopted by the industry and media.
- 24. The phrase has been adopted by the industry and media.
- 25. Last month
- 26. SXSW, Austin
- 27. I floated the term
- 32. My other predictions have been pretty good:
- 43. What’s really going on here?
- 44. A sea change is underway.
- 45. The web is going social.
- 46. The Social Web is going open
- 47. at a quickening pace, as
- 48. Facebook MySpace Google Yahoo Microsoft AOL
- 49. race each other to open up
- 50. and vie to become your preferred Identity Provider.
- 51. What’s a site to do
- 52. to survive in this phase of the
- 54. Let’s start with what not to do.
- 55. DON’T
- 56. DON’T Ask your users to create yet-another- account/password/photo/profile
- 57. DON’T Ask your users to create yet-another- account/password/photo/profile
- 58. DON’T
- 59. DON’T Build proprietary APIs where standards exist or are under development
- 60. DON’T Build proprietary APIs where standards exist or are under development
- 61. DON’T
- 62. DON’T Try to win through data “scraping”
- 63. DON’T Try to win through data “scraping”
- 64. DON’T
- 65. DON’T Choose a “data lock-in” business model
- 66. DON’T Choose a “data lock-in” business model
- 67. DON’T Choose a “data lock-in” business model Image credit: Naomi Bennett
- 68. DON’T
- 69. DON’T Assume Facebook is now and will always be a “walled garden”
- 70. DON’T Assume Facebook is now and will always be a “walled garden”
- 71. DON’T
- 72. DON’T Assume Facebook is the entire Social Web
- 73. DON’T Assume Facebook is the entire Social Web
- 74. Okay. That can help you survive.
- 76. DO
- 77. DO Customize your UX for the Identity Providers that best serve your business
- 78. DO Customize your UX for the Identity Providers that best serve your business
- 79. DO Anyone want a demo?
- 80. DO
- 81. DO Implement FB Connect and Open Stack or outsource it (RPX, Google FriendConnect)
- 82. DO Implement FB Connect and Open Stack or outsource it (RPX, Google FriendConnect)
- 83. DO
- 84. DO Focus on generating Activity Streams to ride the Virtuous Cycle
- 85. DO Focus on generating Activity Streams to ride the Virtuous Cycle
- 86. DO
- 87. DO Go for maximum distribution; work with all webwide aggregators
- 88. DO Go for maximum distribution; work with all webwide aggregators
- 89. DO Go for maximum distribution; work with all webwide aggregators
- 90. DO Go for maximum distribution; work with all webwide aggregators
- 91. DO Go for maximum distribution; work with all webwide aggregators
- 92. DO Go for maximum distribution; work with all webwide aggregators
- 93. DO Go for maximum distribution; work with all webwide aggregators
- 94. DO Go for maximum distribution; work with all webwide aggregators
- 95. DO
- 96. DO Build APIs around your unique content and services, and do so in standard ways
- 97. DO Build APIs around your unique content and services, and do so in standard ways
- 98. DO Build APIs around your unique content and services, and do so in standard ways
- 99. DO
- 100. DO Pay attention to this rapidly-evolving space
- 101. DO Pay attention to this rapidly-evolving space
- 102. DO Pay attention to this rapidly-evolving space
- 103. DO Pay attention to this rapidly-evolving space
- 104. in conclusion...
- 105. In this time of massive, rapid sea change
- 106. the greatest opportunity comes from aligning with it.
- 107. Let’s open it up for Q&A.