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eBooks  &  eBook Sales PoliPointPress Digital Content Strategy
eBooks and eBook Sales <ul><li>1) Understanding eBooks </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>2) Creati...
Understanding eBooks  
Reading eBooks <ul><li>Devices   </li></ul><ul><li>ePaper Devices </li></ul><ul><ul><li>Kindle --> </li></ul></ul><ul><ul>...
Online Retailers <ul><li>  eBook Stores </li></ul><ul><li>  </li></ul><ul><li>Amazon.com </li></ul><ul><li>  </li></ul><ul...
Selling eBooks 3 Steps 1) Creating eBooks 2) Storing eBooks 3) Distributing
Creating eBooks Vendor  -   Creating ePDF files is fairly easy and could be handled in house We would pay a vendor for fil...
Storing eBooks     <ul><li>CoreSource  -  An off site digital asset storage system  which would store all of our digital b...
Distributing eBooks <ul><li>Self Distribution </li></ul><ul><li>We could offer 2 file types </li></ul><ul><ul><li>ePDF </l...
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E Books And E Book Sales

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E Books And E Book Sales

  1. 1. eBooks  &  eBook Sales PoliPointPress Digital Content Strategy
  2. 2. eBooks and eBook Sales <ul><li>1) Understanding eBooks </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>2) Creating, storing, and distributing eBooks </li></ul>
  3. 3. Understanding eBooks  
  4. 4. Reading eBooks <ul><li>Devices </li></ul><ul><li>ePaper Devices </li></ul><ul><ul><li>Kindle --> </li></ul></ul><ul><ul><li>ILiad </li></ul></ul><ul><ul><li>Sony Reader </li></ul></ul><ul><li>  </li></ul><ul><li>Screen Devices </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>Blackberry </li></ul></ul><ul><ul><li>Personal Computers </li></ul></ul><ul><li>Applications </li></ul><ul><li>Web based applicaitons </li></ul><ul><ul><li>Bookworm - Part of O'Reilly   </li></ul></ul><ul><ul><ul><li>Upload to an online library </li></ul></ul></ul><ul><ul><ul><li>Accessible from any browser </li></ul></ul></ul><ul><li>  </li></ul><ul><li>Desktop Applications </li></ul><ul><ul><li>Stanza </li></ul></ul><ul><ul><li>Adobe Digital Editions </li></ul></ul><ul><ul><ul><li>Files stored on your device </li></ul></ul></ul>There is currently a format war going on.  Different content providers and device makers are trying to make their format the industry standard
  5. 5. Online Retailers <ul><li>  eBook Stores </li></ul><ul><li>  </li></ul><ul><li>Amazon.com </li></ul><ul><li>  </li></ul><ul><li>Sony </li></ul><ul><li>  </li></ul><ul><li>b&n.com (Fictionwise) </li></ul><ul><li>Free eBooks </li></ul><ul><li>  </li></ul><ul><li>Google - mobile reader link </li></ul><ul><li>  </li></ul><ul><li>projectgutenberg.org </li></ul><ul><li>  </li></ul><ul><li>epubbooks.com </li></ul>
  6. 6. Selling eBooks 3 Steps 1) Creating eBooks 2) Storing eBooks 3) Distributing
  7. 7. Creating eBooks Vendor - Creating ePDF files is fairly easy and could be handled in house We would pay a vendor for file conversion from our InDesign files ~$.60 per page conversion (likely cheaper than IPS) In House - Creating ePDF files is fairly easy and could be handled in house Creating ePUB files is time consuming and takes expert coding knowledge Ingram -      IDS would handle file conversion (fee would apply) We would pay IDS for file conversion from our InDesign files ~$.60 per page conversion
  8. 8. Storing eBooks    <ul><li>CoreSource - An off site digital asset storage system  which would store all of our digital books and distribute them to the retail channels that we choose.   </li></ul><ul><li>Cost per year is $618.75 for all of our books as of the summer list. </li></ul><ul><li>We set up distribution deals with retailers and handle accounting directly.  </li></ul><ul><li>  </li></ul><ul><li>Self Hosting -   Hosting the files on our web server.  </li></ul><ul><li>We set up distribution deals with retailers and handle accounting directly. </li></ul>
  9. 9. Distributing eBooks <ul><li>Self Distribution </li></ul><ul><li>We could offer 2 file types </li></ul><ul><ul><li>ePDF </li></ul></ul><ul><ul><li>ePUB </li></ul></ul><ul><li>Offer titles both by book and by chapter </li></ul><ul><li>  </li></ul><ul><li>Costs -  </li></ul><ul><li>Paying for website </li></ul><ul><li>~2% fee to authorize.com </li></ul><ul><li>10% to the author  </li></ul><ul><li>Price books at $9.95 and $12.95 (for much longer titles) </li></ul><ul><li>Chapters should be .99 each </li></ul><ul><li>Uploading to CoreSource </li></ul><ul><li>  </li></ul><ul><li>They create file types that we choose </li></ul><ul><li>IDS distributes to the channels that we choose. </li></ul><ul><li>  </li></ul><ul><li>We use the CoreSource website to manage assets and push assets to various distributors </li></ul><ul><li>  </li></ul><ul><li>Costs -  </li></ul><ul><li>$618.75 per year storage and push fee </li></ul><ul><li>No merchant fee </li></ul><ul><li>We set the price </li></ul><ul><li>10% to the author </li></ul><ul><li>Selling full titles only </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>

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