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3/10/2018 2018 Design In Tech Report
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John Maeda
Design in Te...
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Team Founding Team
Jack...
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Welcome Welcome to a ne...
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Sections
Overview
1) TB...
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Key takeaways from the ...
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Design in Tech Reports ...
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Quick info about the 20...
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Useful feedback on the ...
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TBD
=
Tech ×
Business...
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There Are Three Kinds ...
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At NIKE Digital, we em...
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Does computational des...
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Computational Designer...
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What's a Design Thinke...
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The large consulting fi...
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Classical Designers Te...
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This list does not inc...
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Consulting companies a...
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Design for Action
HBR,...
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Classical Designers ar...
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People Moves and Miles...
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Think Beyond Silicon V...
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Think Beyond Silicon V...
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Think Beyond Silicon V...
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Think Again Beyond Sil...
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Think Beyond GenZ + Mi...
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Scaling
Design
Desig...
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Is a college degree ne...
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Is the culture of your...
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At what stage is desig...
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Whatever you do, don't...
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Computational
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Mobile phones have mor...
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Towards conversational...
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Conversational experie...
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The Web's become much ...
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Should you care about ...
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Computational Design...
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A.I. Experiments: Visu...
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Inequality
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Inequality impacts inn...
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Automattic Design is w...
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Inclusive Design
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Inclusive design takes...
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Bias in AI and who's a...
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So recognize exclusion...
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Learn user researcher skills and principles to grow
The top 10 most valuable design  
 skills for the future
1. Adaptability to tech and social change
2. Empathy
3. Communication skills
4. Asking good questions
5. Cross-functional skills
6. Storytelling
7. Cross-cultural skills
8. Observation and listening
9. Psychology and human behavior
10. Managing complexity
Note that many of these skills are exercised with expertise by User Researchers.
To learn more about User Research see Erika Hall's work
Surprisingly very few
companies conduct qualitative
user research.
Early-stage start-ups surveyed by Albert Lee/Dayna
Grayson that use qualitative research: 12%, Mid-stage:
32%, Late-stage: 46%
—NEA Future of Design in Start-ups 2017
Source: @aiga Design Census 2017 @neavc @tweetalbert @daynagrayson 2018 Design In Tech Report | Scaling Design 43 / 90

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