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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 18/90
Consulting companies are going beyond just design thinking
This complex discipline does itself a disservice to just call itself "design," which signals only surface-level solutions.
Perhaps we’ll start to see new ways of describing these multifaceted and interconnected capabilities. —Hugo Sarrazin
01
Journey
Design
Infusing traditional
customer (or employee)
experience work with
design thinking to help
create spaces and
experiences that drive
consumer (or employee)
satisfaction, operational
efficiency, and revenue
growth.
02
Advanced
Analytics
The convergence of
Advanced Analytics
(including AI) and Design
is driving the confluence of
insights (both quantitative
and qualitative) informing
the discovery and design of
a solution – where data
and creativity work
together, not against one-
another.
03
New Design
Paradigm
For design to inform new
growth opportunities for
clients, the need to
quantify the value it can
achieve by having great
DNA as a company
becomes critical.
04
Designer
Hybrids
As designers are now
working on problems
relevant to the c-suite they
need to build core
analytical skills that allow
them to equate their design
beliefs into quantifiable
impact that can deliver
business value have been
identified.
Source: @hugosarrazin Good Design Is Good Business 2018 Design In Tech Report | Technology × Business × Design 18 / 90

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