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CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXPERIENCE
STORIES
PROTOTYPING, STORYTELLING, GETTING NOTICED
AND BELIEVED!
John Lynch
j.lynch@ciid.dk
@johnlync
18th June 2013
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
THE PROCESS SLIDE
ConceptsPeople
Research Scenarios Prototypes
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
DESIGN FICTION
Find video: https://vimeo.com/28907251
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXPERIENCE PROTOTYPING
Video currently unavailable.
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Look & Feel
Behaviours & Experiences
EXPERIENCE PROTOTYPING
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
WHAT ABOUT POLISH?
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
no fidelity high fidelitylow fidelity
EXPERIENCE FIDELITY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
project time
EVOLVE VALIDATE
# of ideas
prototype drives concept concept drives prototypes
INSPIRE
PROTOTYPE FIDELITY AND INNOVATION
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXAMPLE - CIID CONSULTING & PHILIPS
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXAMPLE - CIID CONSULTING & PHILIPS
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXAMPLE - CIID CONSULTING & PHILIPS
Video currently unavailable.
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
RECAP - EXPERIENCE STORIES
Just do it At least you’ll have started
Capture it These are your stories
Do it again It’ll only get better
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
COPENHAGEN
INSTITUTE OF
INTERACTION
DESIGN
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CONSULTING
Private & Public Sector Companies
RESEARCH
Private & Public Research Institutions
EDUCATION
The Interaction Design Programme
Summer Schools
Continuous Learning
External Teaching
WHAT WE DO
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
TAK!
John Lynch
j.lynch@ciid.dk
@johnlync
18th June 2013
THANKS!

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  • 1. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY EXPERIENCE STORIES PROTOTYPING, STORYTELLING, GETTING NOTICED AND BELIEVED! John Lynch j.lynch@ciid.dk @johnlync 18th June 2013
  • 2. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY THE PROCESS SLIDE ConceptsPeople Research Scenarios Prototypes
  • 3. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY DESIGN FICTION Find video: https://vimeo.com/28907251
  • 4. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY EXPERIENCE PROTOTYPING Video currently unavailable.
  • 5. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY Look & Feel Behaviours & Experiences EXPERIENCE PROTOTYPING
  • 6. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY WHAT ABOUT POLISH?
  • 7. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY no fidelity high fidelitylow fidelity EXPERIENCE FIDELITY
  • 8. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY project time EVOLVE VALIDATE # of ideas prototype drives concept concept drives prototypes INSPIRE PROTOTYPE FIDELITY AND INNOVATION
  • 9. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY EXAMPLE - CIID CONSULTING & PHILIPS
  • 10. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY EXAMPLE - CIID CONSULTING & PHILIPS
  • 11. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY EXAMPLE - CIID CONSULTING & PHILIPS Video currently unavailable.
  • 12. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY RECAP - EXPERIENCE STORIES Just do it At least you’ll have started Capture it These are your stories Do it again It’ll only get better
  • 13. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY COPENHAGEN INSTITUTE OF INTERACTION DESIGN CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
  • 14. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY CONSULTING Private & Public Sector Companies RESEARCH Private & Public Research Institutions EDUCATION The Interaction Design Programme Summer Schools Continuous Learning External Teaching WHAT WE DO
  • 15. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY TAK! John Lynch j.lynch@ciid.dk @johnlync 18th June 2013 THANKS!