It is imperative that we teach preschool and elementary kids about the value of money. They can and must learn good habits early so that they become financially literate teens and adults.
3. Catherine Pulley, American Bankers Association “ Financial literacy is a basic survival skill that is as important as teaching kids to look both ways before crossing the street.”
4. We teach them… The ABCs To Eat Right Reading, ‘Riting, ‘Rhythmatic
16. Reality Check In most cases, economics and personal financial literacy programs are elective classes so “ only 12% of Americans graduate from high school having learned anything about money at all. ”
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18. Are parents up to task? 71% of teens report learning about money management from parents yet… only 26% of parents with children 5 or older feel well prepared to teach their kids about basic personal finances.
19. Reality Check A financial literacy “buck” is being passed from parents to teachers and back to parents again. Parents assume that schools are teaching financial literacy, but schools, by and large, are not teaching it. Teachers, like parents, don’t feel comfortable teaching it. -John Clow, Jump$tart
21. How Young Can They Learn? ''About half of the kids picked saving for college for their long-term savings goal — at 8 years old ,'' Justin Goia, an A.G. Edwards spokesman, said of interviews with kids involved in a program aimed at teaching third-graders to save and invest. ''What it told us was that kids this age had the capacity , intelligence and desire to make thoughtful decisions about their future .’’
22. Children are already a major target audience for advertisers. American companies currently spend _______ a year on marketing and advertising to children under the age of 12—twice the amount they spent just 10 years ago.
33. Children under the age of eight do not recognize the persuasive intent of ads and tend to accept them as accurate and unbiased. In fact, 30-second commercials have been found to influence brand preferences in children as young as ______ years old.
36. Emergent Literacy “… it is widely recognized that literacy, as the foundation for virtually all other subject areas, needs to be taught from the very earliest ages; this focus on early childhood literacy is known as emergent literacy.
37. A Simple Goal Let’s raise a generation of money savvy kids, not a generation of kids whose sole concern is money.
38. Oscar Wilde “ There is only one class of people who think about money more than the rich. Those are the poor!”