Turbocharging Your Brand Using Social Media

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This document discusses how companies can use social media to turbocharge their brands. It notes that 75% of Americans use social media and there are millions of tweets and views on social media daily. It advises companies to pick one or two social media objectives like sales, customer service, or PR. It also recommends soliciting participation from different departments, focusing social media efforts, creating a content hub, using video, actively listening to customers, and measuring social media analytics to improve branding through social media.

Business Technology

Social Media is...
people connecting to people using technology

Social Media is word of mouth on steroids

What are your objectives?
goals?
aspirations?

SM doesn’t disguise your
nature, it reveals it

Pick one or two

Product development
Sales
Customer Service
PR Market research
HR
Loyalty Lead generation
Tech support

Solicit
C Suite!
participation
R&D! HR! top > bottom

Marketing!

Sales!
Cust" Tech"
Svc! Support!

Key to content success...

...it’s about them, not you

What systems are necessary
to build and sustain?

Questions

john.heaney@orange-envelopes.com
twitter: @johnheaney

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