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How to Use Facebook Groups to Engage Supporters

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Facebook Groups can help your nonprofit serve specific groups of people who share a common interest or goal. Cancer support groups, groups to engage core volunteers and fundraisers, and even groups for internal communications are just some examples of how nonprofits are using Facebook Groups.


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How to Use Facebook Groups to Engage Supporters

  1. 1. How to use Facebook Groups to engage supporters
  2. 2. Format: • Wednesday’s at 11am on Facebook Live: fb.com/johnhaydon.marketing Most recent post • 10 minute presentation • 10 minutes of Q&A • Get back to work Get the recording and slides: • Recording and slides available nextTuesday • Download the slides now (posted as a comment) Take notes!!! The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Let’s learn from each other! How to use Facebook Groups to engage supporters
  3. 3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters Facebook Groups versus Facebook Pages Pages Profiles Groups
  4. 4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters Fight Colorectal Cancer uses a Page to promote events and fundraisers. Facebook Groups versus Facebook Pages
  5. 5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters Facebook Groups versus Facebook Pages Their Facebook Group serves survivors and caregivers.
  6. 6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters The 411: Facebook Groups versus Facebook Pages Groups Pages Strategic Value Connection Marketing Voice Community Brand Content Distribution Controlled by members Controlled by algorithm Privacy Public, Closed, Secret Everything is public Audience Admins have control over who can join Fans and their friends Metrics None Facebook Insights Facebook Ads No Yes Facebook Groups versus Facebook Pages
  7. 7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters How to create a Facebook Group 1. Visit https://www.facebook.com/groups/ and click Create Group. 2. A popup appears, where you’ll add your group name, add members, and choose privacy settings for your group. 3. Click Create and you’re done!
  8. 8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters How to add members to your group 1. Add friends. For all Group types you can add friends on Facebook. 2. Add people by email. You can also add people by email. 3. Share the link to your Group. If your group is public or closed, anyone who clicks the link can send a request to join.
  9. 9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters Rules of engagement for your Facebook Group 1. Have a clear purpose 2. Be clear about who should be a member 3. Have rules for what’s ok, and what’s not ok 4. Always put the members first 5. Be helpful and responsive 6. Connect members who can help each other 7. Add useful docs 8. Post content that serves the group 9. Create smaller groups for volunteers, board members, advocates, and staff.
  10. 10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters Q&A
  11. 11. Get all HDCB training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters
  12. 12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to use Facebook Groups to engage supporters Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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