Before Snapchat, social media content was generally assumed to be permanent on the Internet. In fact, Facebook updates, tweets, and Instagram posts all have a unique URL called a permalink - a permanent link to a piece of content. No expiration date.
But with Instagram Stories (and Snapchat for that matter) social conversations now have a shelf-life. An expiration date helps you:
Create a sense of urgency: If your people are going to act, they have to act now. The story won't be there tomorrow.
Get and keep their attention: Pay attention, or you'll miss out.
Inject more "human" into your brand: People seek to engage with people, not brands. Brands are fiction, people are everything.
During today's Hump Day Coffee Break, let's discuss how you can use Instagram Stories. I'll share examples from PETA, Do Something, etc.
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