A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

1. 3 RECENT FACEBOOK CHANGES YOU NEED TO KNOW ABOUT
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2. 3 recent Facebook changes you need to know about
#1: Facebook Now Lets
Marketers “News Feed
Bomb” Other Pages
• Tag (@ mention) a page in an update. The fans
of that page MIGHT see your update.
• This means more organic reach for updates
mentioning peer pages.
• Works best to enhance an existing partnership.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON
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3. 3 recent Facebook changes you need to know about
Great news for
organic reach!
#1: Facebook Now Lets
Marketers “News Feed
Bomb” Other Pages
The News Feed algorithm considers several factors:
• Posts that are getting the most engagement.
• Which users have engaged with similar topics.
• Posts are getting the most engagement from people who like both Pages.
• Relevant topics the Pages share.
• The degree of overlap within the fanbase.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON
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4. 3 recent Facebook changes you need to know about
#2: Facebook Call-ToActions for Link Posts
• Facebook now allows you to add various
CTAs to link posts using the Power Editor.
• CTAs include: “Sign Up”, “Book Now”,
“Learn More”, “Shop Now” and
“Download”.
Works best to convert subscribers, event registrants.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON
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5. 3 recent Facebook changes you need to know about
#2: Facebook Call-ToActions for Link Posts
• Facebook now allows you to add
various CTAs to link posts using
the Power Editor.
http://youtu.be/rlSDl3mXJZA
• CTAs include: “Sign Up”, “Book
Now”, “Learn More”, “Shop Now”
and “Download”.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON
(SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

6. 3 recent Facebook changes you need to know about
#3: Target Recent
Website Visitors With
Facebook Ads
Whoa... I was just visiting
their website, and now I see
Facebook ads?
• Facebook now allows you to add
various CTAs to link posts using
the Power Editor.
• CTAs include: “Sign Up”, “Book
Now”, “Learn More”, “Shop Now”
and “Download”.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON
(SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

7. 3 recent Facebook changes you need to know about
http://www.jonloomer.com/2014/01/28/website-custom-audiences-facebook/
#3: Target Recent
Website Visitors With
Facebook Ads
• Target fans based on recent behavior.
• Audience is highly relevant.
• Target people based on webpages
they’ve visited.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON
(SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

8. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA
Creator: The Nonprofit Facebook Bootcamp
Instructor: Marketing Profs University and Charityhowto
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup,
GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for
Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo,