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11 Things You Need to Know    About Social Media                    A primer for newbies
1. Social Media Is Not The Point.Your mission IS!
2. Social media will not fix your   organization if it’s broken
3. What you have to say matters,but what your constituants have      to say matters more
4. Facebook andTwitter are not free    emails lists
5. If you can’t see thetarget, hitting it will be a    matter of chance
6. ROI = Yes
7. Loyalty can’t be automated
8. It’s always better when they say it
9. Everything yourmom said was right
10. Shut the laptop  and go outside
11. Everyone is just as confused as you are
Who is John Haydon?         Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA         Co-...
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11 Things You Need To Know About Social Media

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A presentation for a local NPO foundation.

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11 Things You Need To Know About Social Media

  1. 1. 11 Things You Need to Know About Social Media A primer for newbies
  2. 2. 1. Social Media Is Not The Point.Your mission IS!
  3. 3. 2. Social media will not fix your organization if it’s broken
  4. 4. 3. What you have to say matters,but what your constituants have to say matters more
  5. 5. 4. Facebook andTwitter are not free emails lists
  6. 6. 5. If you can’t see thetarget, hitting it will be a matter of chance
  7. 7. 6. ROI = Yes
  8. 8. 7. Loyalty can’t be automated
  9. 9. 8. It’s always better when they say it
  10. 10. 9. Everything yourmom said was right
  11. 11. 10. Shut the laptop and go outside
  12. 12. 11. Everyone is just as confused as you are
  13. 13. Who is John Haydon? Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Co-Founder of SocialBrite and 501 Mission Place Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, Net workForGood and more... Author: Facebook Marketing for Dummies Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts

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