Don’t assume a 1:1
can have nothing
relationship between Do one thing
to do with your
a site and its mobile and do it well.
business yet still fit
Users are in
two completely Combine tasks that
different states at are separate, but
home vs being out shouldn’t be.
available on mobiles
outside of the “dead
is the baseline. Let’s
time” in pain points a
strive to perform
user faces everyday.
Photo by George Morgan An Internet Watered Down / The Wrap Up / Page 122