Guy Kawasaki
   Managing Director
   Garage Technology Ventures
1. Make meaning
• Increase the quality of life
• Increase the quality of life
• Right a wrong
• Increase the quality of life
• Right a wrong
• Prevent the end of something good
2. Make mantra
“The mission of {???} is to deliver
superior quality products and services
for our customers and communities
through leade...
• Wendy’s   “Healthy fast food”
• Wendy’s   “Healthy fast food”
• FedEx     “Peace of mind”
• Wendy’s   “Healthy fast food”
• FedEx     “Peace of mind”
• Nike      “Authentic athletic performance”
•   Wendy’s    “Healthy fast food”
•   FedEx      “Peace of mind”
•   Nike       “Authentic athletic performance”
•   Mary...
“We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically leverage
exist...
3. Get going
• Think different
• Think different
• Polarize people
• Think different
• Polarize people
• Find a few soul mates
4. Define a business model
• Be specific
• Be specific
• Keep it simple
• Be specific
• Keep it simple
• Ask women
5. Weave a MAT (milestones,
   assumptions, tasks)
• Milestone   “Finish design”
• Milestone    “Finish design”
• Assumption   “Sales calls/day”
• Milestone    “Finish design”
• Assumption   “Sales calls/day”
• Task         “Rent an office”
6. Niche thyself
Ability
to provide
unique
product or
service
             Value to customer
Ability
to provide
unique
product or
service                 Price

             Value to customer
Stupid
Ability
to provide
unique
product or
service                 Price

             Value to customer
Stupid
Ability
to provide
unique
product or
service      Dotcom     Price

             Value to customer
Stupid       X
Ability
to provide
unique
product or
service      Dotcom     Price

             Value to customer
7. Follow the 10/20/30 rule
10 slides
   Title              Marketing and sales
   Problem            Competition
   Solution           Team
   Busine...
20 minutes
30 point font

   This is 20 points
   This is 14 points

   This is 12 points and what you’re using now
8. Hire infected people
• Ignore the irrelevant
• Ignore the irrelevant
• Hire better than yourself
• Ignore the irrelevant
• Hire better than yourself
• Apply the shopping center test
9. Lower the barriers to adoption
• Flatten the learning curve
• Flatten the learning curve
• Don’t ask people to do something
  that you wouldn’t
• Flatten the learning curve
• Don’t ask people to do something
  that you wouldn’t
• Embrace your evangelists
10. Seed the clouds
• Let a hundred flowers blossom
• Let a hundred flowers blossom
• Enable test drives
• Let a hundred flowers blossom
• Enable test drives
• Find the influencers
11. Be a mensch
• Help people who cannot help you
• Help people who cannot help you
• Do the right thing, the right way
• Help people who cannot help you
• Do the right thing, the right way
• Pay back society
The Art of Emailing
For copies, send an email to:
guy@garage.com

Photos from iStockphoto.com
Guy kawasaki boise
Guy kawasaki boise
Guy kawasaki boise
Guy kawasaki boise
Guy kawasaki boise
Guy kawasaki boise
Guy kawasaki boise
Guy kawasaki boise
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Guy kawasaki boise

  1. 1. Guy Kawasaki Managing Director Garage Technology Ventures
  2. 2. 1. Make meaning
  3. 3. • Increase the quality of life
  4. 4. • Increase the quality of life • Right a wrong
  5. 5. • Increase the quality of life • Right a wrong • Prevent the end of something good
  6. 6. 2. Make mantra
  7. 7. “The mission of {???} is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
  8. 8. • Wendy’s “Healthy fast food”
  9. 9. • Wendy’s “Healthy fast food” • FedEx “Peace of mind”
  10. 10. • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance”
  11. 11. • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance” • Mary Kay “Enriching women’s lives”
  12. 12. “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
  13. 13. 3. Get going
  14. 14. • Think different
  15. 15. • Think different • Polarize people
  16. 16. • Think different • Polarize people • Find a few soul mates
  17. 17. 4. Define a business model
  18. 18. • Be specific
  19. 19. • Be specific • Keep it simple
  20. 20. • Be specific • Keep it simple • Ask women
  21. 21. 5. Weave a MAT (milestones, assumptions, tasks)
  22. 22. • Milestone “Finish design”
  23. 23. • Milestone “Finish design” • Assumption “Sales calls/day”
  24. 24. • Milestone “Finish design” • Assumption “Sales calls/day” • Task “Rent an office”
  25. 25. 6. Niche thyself
  26. 26. Ability to provide unique product or service Value to customer
  27. 27. Ability to provide unique product or service Price Value to customer
  28. 28. Stupid Ability to provide unique product or service Price Value to customer
  29. 29. Stupid Ability to provide unique product or service Dotcom Price Value to customer
  30. 30. Stupid X Ability to provide unique product or service Dotcom Price Value to customer
  31. 31. 7. Follow the 10/20/30 rule
  32. 32. 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline
  33. 33. 20 minutes
  34. 34. 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
  35. 35. 8. Hire infected people
  36. 36. • Ignore the irrelevant
  37. 37. • Ignore the irrelevant • Hire better than yourself
  38. 38. • Ignore the irrelevant • Hire better than yourself • Apply the shopping center test
  39. 39. 9. Lower the barriers to adoption
  40. 40. • Flatten the learning curve
  41. 41. • Flatten the learning curve • Don’t ask people to do something that you wouldn’t
  42. 42. • Flatten the learning curve • Don’t ask people to do something that you wouldn’t • Embrace your evangelists
  43. 43. 10. Seed the clouds
  44. 44. • Let a hundred flowers blossom
  45. 45. • Let a hundred flowers blossom • Enable test drives
  46. 46. • Let a hundred flowers blossom • Enable test drives • Find the influencers
  47. 47. 11. Be a mensch
  48. 48. • Help people who cannot help you
  49. 49. • Help people who cannot help you • Do the right thing, the right way
  50. 50. • Help people who cannot help you • Do the right thing, the right way • Pay back society
  51. 51. The Art of Emailing For copies, send an email to: guy@garage.com Photos from iStockphoto.com

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