21st Century Marketing Presentation at the Tempe Chamber Luncheon

1. Tempe Chamber Annual Luncheon
21st Century Marketing To Grow Your Business

2. The 21st Marketing

3. What is 21st century Marketing?
Website
E-commerce
CRM’s
Measuring
Social Media

4. Website
No longer an electronic brochure
Lead Capture
Make content improvements to respond
to the market (CMS)
Expand your sales territory

5. Ecommerce
Sell worldwide
Offer your customers access to your
product catalog and to your product
specifications
Gives your customer speed &
convenience
Discover many fulfillment options

6. Customer Relationship Management
Follow- Up Marketing ( The #1 reason
why small businesses fail)
Campaigns
Drip Marketing
Up-sell/ Cross sell
Tools allow you to put marketing on auto
pilot

7. Measuring
Marketing
Effectiveness
Having a special 800#, promo code &
URL helps you evaluate your marketing
Press Releases
Direct Mail/Newsletters
Signage/ Billboards

8. Social Media &
Networking
Blogging
LinkedIn
Twitter
FaceBook

9. Thank You...
john.desantiago@openrain.com
623.691.7869