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Emerging Media in the Non-Profit Arena

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This is my presentation for the Social Media Strategies Summit in Boston, September 2011. My focus is on how CSR is evolving into CSV (Corporate Social Value) and how Social Media is evolving into Social Innovation. Marketing for non-profits doesn't have to be about asking for money--it's about helping brands discover the best VALUE they can bring for all their stakeholders.

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Emerging Media in the Non-Profit Arena

  1. The Digital Diagnosis Emerging Media in the Non-Profit Arena John C. Havens @johnchavens dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
  2. <ul><ul><li>Who I Am </li></ul></ul><ul><ul><li>Founder/Principal of Transitional Media </li></ul></ul><ul><ul><li>Former EVP, Social Media for Porter Novelli </li></ul></ul><ul><ul><li>Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand </li></ul></ul><ul><ul><li>Former VP, Business Development for BlogTalkRadio </li></ul></ul><ul><ul><li>Guide to Podcasting for About.com (Original Guide) </li></ul></ul><ul><ul><li>Professional Actor for 15 years in NYC </li></ul></ul>dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  5. Accountability Based Influence (ABI) dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  9. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  11. ROI to ROE Return on Engagement dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
  12. It’s not about you. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd Only 16% of all non-profits plan on using mobile websites in 2011
  13. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
  14. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd Building a Social Innovation Pipeline Distinguish between the mediums - Use Facebook for general broadcast and fan to fan conversations, and LinkedIn for a discussion on IT staffing. Always have a PURPOSE - are you recruiting volunteers? Cultivating activists? Don’t just SCHILL FOR COIN. Leverage volunteers to be your Social Media activists .
  15. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd Each time Lose For Good is mentioned in social media -- blogs, Twitter, Facebook -- Weight Watchers will donate $1 to Share Our Strength and Action Against Hunger, up to $75,000.  Since Lose For Good launched in 2008, Weight Watchers members and online subscribers around the world have lost more than 12 million pounds, resulting in more than $3 million donated to programs that provide children and families with better access to nutritious food. 
  16. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd It's easy to spread the word.  Here's how: Today, September 19, 2011 participate in any and/or all of the social media strategies below:   Facebook: &quot;Like ” the official Weight Watchers page, as well as the pages for Weight Watchers Supermarket Foods, Share Our Strength, or Action Against Hunger .     Twitter: Become a new follower of:  @weightwatchers, @shareourstrength, or @acfusa ; Tweet or ReTweet using the hashtag #LoseForGood  Blog:   Write a blog post about the Lose For Good campaign on your personal blog or in the WeightWatchers.com Community Check-In :   Check in from your mobile device to a participating Weight Watchers location on Facebook Places or Check-in to the official Lose For Good Challenge in the Weight Watchers Community
  17. Getting Geeky (Emerging Media Case Studies) dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  24. P&G ‘s Always Me Ovulation Tracker <ul><ul><li>Personalized question and answer function to address intimate questions </li></ul></ul><ul><ul><li>Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle </li></ul></ul><ul><ul><li>“ Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator </li></ul></ul>
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  29. Accountability Based Influence (ABI) dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
  30. Will your actions speak louder than your words ? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  32. Who? Who? Who? Who? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
  33. I really wanna’ know. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
  34. John C. Havens [email_address] @johnchavens dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd

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