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InstitutionsAS Media Studies
What is an institution?‘Organisation or company, public or privately   owned that produces and/or distributes             ...
Ask yourself the following:• What is the institutional source of the text?• In what ways has the text been influenced or  ...
Past Paper Questions• What is communicated in the advertisement about the  Xbox 360 brand and the experience it offers?• H...
What do we see?• What is communicated in the advertisement about the  Xbox 360 brand and the experience it offers?• How ef...
Brand Image• Establish a difference to other companies• Subsidiaries with different brand images can  appeal to different ...
Channel Four Television
Top 10 Brands
Media Influence• Values and ideologies are transmitted through  the representations in media texts• Powerful institutions ...
Media Influence
Media Influence       Chief Executive of Google       Chief Executive of Twitter       Chairman of the BBC Trust       Dir...
Institutional Terminology                 Term                             DefinitionConvergence                        Tw...
Institutional Terminology                   Term                  DefinitionSubsidiary                Smaller Companies ow...
Convergence• http://www.youtube.com/watch?v=JdJlyh76d  Ec• Example of convergent technology in relation  to the US show CB...
Synergy
Media Ownership
Conglomerate - Viacom
SubsidiaryNickelodeon is a subsidiary of Viacom.
Oligopoly
Horizontal Integration
Vertical Integration      Production      Distribution      Exhibition
Vertical Integration• Television Industry  – TV Producer/Syndication/TV Station• Print Industry  – Press Service/Newspaper...
Summary• Identify the institution. Is it a conglomerate or  a subsidiary?• Analyse the Brand Image• Who created the produc...
Past Paper Examples
Past Paper - XBoxQ) What is communicated in the advertisement about the Xbox 360 brand and theexperience it offers?
Past Paper - John Lewis• John Lewis Advert• http://www.youtube.com/watch?v=nsG-  6rayeK4
Past Paper – John LewisQ) How does the advertisement communicate brand values for John Lewis?
Past Paper - Mini• Mini Clubman Advert• http://www.youtube.com/watch?v=s9UlaKOId  Zg
Past Paper - MiniQ) How is the brand image of the Mini Clubman promoted in the video?
Homework• Institutions and Regulation• What legislation covers the Internet?• Post to your blog. Create a new page called ...
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As media institutions

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Overview of Institutional Terminology for AS Media Studies (AQA)

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As media institutions

  1. 1. InstitutionsAS Media Studies
  2. 2. What is an institution?‘Organisation or company, public or privately owned that produces and/or distributes media products’
  3. 3. Ask yourself the following:• What is the institutional source of the text?• In what ways has the text been influenced or shaped by the institution that produced it?• Is the source a public service or commercial institution? What difference does this make to the text?• How has the text been distributed?
  4. 4. Past Paper Questions• What is communicated in the advertisement about the Xbox 360 brand and the experience it offers?• How effectively does Channel 4 promote itself as a public service broadcaster in the trailer?• What values and characteristics of Hollywood are evident in the trailer?• How does the programme try to create a positive brand image for ITV2?• How is the brand image of the MINI Clubman promoted in the video?• How does the advertisement communicate brand values for John Lewis?
  5. 5. What do we see?• What is communicated in the advertisement about the Xbox 360 brand and the experience it offers?• How effectively does Channel 4 promote itself as a public service broadcaster in the trailer?• What values and characteristics of Hollywood are evident in the trailer?• How does the programme try to create a positive brand image for ITV2• How is the brand image of the MINI Clubman promoted in the video?• How does the advertisement communicate brand values for John Lewis?
  6. 6. Brand Image• Establish a difference to other companies• Subsidiaries with different brand images can appeal to different audiences• Brand image should be positive, unique and instant• Set of associations formed in the consumer’s mind• http://www.channel4.com/about_c4/stylegui de/
  7. 7. Channel Four Television
  8. 8. Top 10 Brands
  9. 9. Media Influence• Values and ideologies are transmitted through the representations in media texts• Powerful institutions can influence the attitudes, interests, beliefs and desires of people on a world scale• Worldwide organisations like BBC and Hollywood, could influence the attitudes, interest, beliefs and desires of people worldwide
  10. 10. Media Influence
  11. 11. Media Influence Chief Executive of Google Chief Executive of Twitter Chairman of the BBC Trust Director/General of the BBC Senior VP of design at Apple Managing Director of Facebook Editor Daily Mail, Associated Newspapers Group Chief Executive, WPP Producer, Co-Founder Syco Entertainment Head of the Leveson Inquiry
  12. 12. Institutional Terminology Term DefinitionConvergence Two or more types of media coming togetherSynergy Different elements of a company working together to promote related productsConcentration of Media Ownership The process by which an increasingly smaller number of companies own most media outletsCross Media Ownership When a company produces two or more different types of mediaConglomerate A large parent company which owns a range of smaller companies
  13. 13. Institutional Terminology Term DefinitionSubsidiary Smaller Companies owned by a parent companyOligopoly When a market is dominated by a small number of companiesHorizontal Integration When a media company owns several businesses in the same sector of the industryVertical Integration When a single company controls both the production and supply of a product
  14. 14. Convergence• http://www.youtube.com/watch?v=JdJlyh76d Ec• Example of convergent technology in relation to the US show CBS Sunday Morning
  15. 15. Synergy
  16. 16. Media Ownership
  17. 17. Conglomerate - Viacom
  18. 18. SubsidiaryNickelodeon is a subsidiary of Viacom.
  19. 19. Oligopoly
  20. 20. Horizontal Integration
  21. 21. Vertical Integration Production Distribution Exhibition
  22. 22. Vertical Integration• Television Industry – TV Producer/Syndication/TV Station• Print Industry – Press Service/Newspapers/Circulation• Film Industry – Studios/Distributors/Theatres
  23. 23. Summary• Identify the institution. Is it a conglomerate or a subsidiary?• Analyse the Brand Image• Who created the product? What is the media influence?• Are they PSB or Commercial? How does this influence the product?• How has the media been distributed? Is it an example of horizontal/vertical integration?
  24. 24. Past Paper Examples
  25. 25. Past Paper - XBoxQ) What is communicated in the advertisement about the Xbox 360 brand and theexperience it offers?
  26. 26. Past Paper - John Lewis• John Lewis Advert• http://www.youtube.com/watch?v=nsG- 6rayeK4
  27. 27. Past Paper – John LewisQ) How does the advertisement communicate brand values for John Lewis?
  28. 28. Past Paper - Mini• Mini Clubman Advert• http://www.youtube.com/watch?v=s9UlaKOId Zg
  29. 29. Past Paper - MiniQ) How is the brand image of the Mini Clubman promoted in the video?
  30. 30. Homework• Institutions and Regulation• What legislation covers the Internet?• Post to your blog. Create a new page called ‘Homework’ and add post to this.

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