The talk I gave at WebExpo 2014 in Prague! Slides only.
Here is the abstract:
Usability testing, focus groups, interviews, contextual inquiry, customer development - there are many names and techniques for gathering insights from your users, your customers. In recent years, agile software development and lean startup have changed how research is conducted, and have raised awareness of how important it is to understand who you are building your products for.
In this talk, Johanna will cover best practices for gathering insights in the context of product development. Her session will address questions such as:
* What techniques are best at the early stage of a product?
* What exactly is customer development and how is it different?
* What are the skills you need to turn research results into actionable insights that inform your product strategy?
Johanna will share her own story of being a researcher and product manager, how and why her practice has changed, and provide actionable advice on embedding research in your process.