Smart versioning combines several powerful capabilities:On-the-fly generation of hundreds to thousands different ad versions that differ by product, offer etcTargeting – the ability to apply business rules that will match specific target audiences (based on geography or demography) with a unique ad version Re-targeting – the ability to match users that have visited the advertiser site or have previously engaged with an ad with relevant and personalized ad versions based on their preferencesOptimization – the ability to leverage machine learning to automatically match the most relevant ad version to a specific user based on their geography or demographic information
SmartVersioningcanlocalize and target messages to specific regions withinthe same campaignCan be used in conjunction with other targeting rules
Smart versioning combines several powerful capabilities:On-the-fly generation of hundreds to thousands different ad versions that differ by product, offer etcTargeting – the ability to apply business rules that will match specific target audiences (based on geography or demography) with a unique ad version Re-targeting – the ability to match users that have visited the advertiser site or have previously engaged with an ad with relevant and personalized ad versions based on their preferencesOptimization – the ability to leverage machine learning to automatically match the most relevant ad version to a specific user based on their geography or demographic information
Compared to many competitors Smart Versioning offers optimization at much higer level. Optimizing down to multiple placement settings within a single campaign. MOST COMPETITION only optimizes at the campaign level- this means that they would have single version ‘winner’ per campaign despite targeting preferences. SV can have an infinite amount. Target Audience Group = Any Combination of audience targeting settings including GEO, DEMO ,BEHAVORIAL data. Can be applied over a single placement or several placments or whole campaign.
Customize messages served to audiences that have previously engaged with your ads or any digital content
The non-optimized flight was performing better initially, but once the technology automatically adjusted the weighting of the creative in the optimized flight, you can see the uplift in the trend.When looking at the final data, we find that the optimized creative over time lifts the overall conversion rate by 0.82% for the non-optimized message to create impressive spikes of 23.42% – and totally smashes the average global conversion rate of 0.32%.
Smart Versioning Pro refers to a set of premium features that enable multiple versions to be uploaded either very quickly or automatically via a data feed. Preferences and specific URLs etc. can be upload via an excel spread sheet.
